Send us a text

What happens when a surfing enthusiast from New Jersey becomes a pivotal figure in the trail running industry? Join us on the Steep Stuff Podcast as we welcome Michael Ambrose, the U.S. country manager for Normal and former Salomon visionary. Michael recounts his intriguing transformation from beach waves to mountain trails, sharing his journey from casual running beginnings to influencing major players in the sport like Courtney DeWalter. With tales from his New Jersey roots to his spontaneous move to Colorado, Michael's story is a testament to the unexpected paths life can take.

Discover the art of trail running marketing through Michael's eyes as we uncover his transition from an enthusiastic Salomon fan to a core member of their team. From the early days of Salomon TV, which revolutionized running media, to the memorable campaigns with iconic athletes, Michael shares the magic and innovation that fueled his career. We also explore the fascinating world of shoe design, where Michael reveals a groundbreaking concept involving interchangeable midsoles, highlighting both the personal touch and sustainability.

As the conversation unfolds, we delve into the spirit of adventure that defines Michael's life, drawing parallels between his inspirations, like Michael Jordan, and the trail running community's unique camaraderie. Music, too, plays a crucial role, with artists like Bruce Springsteen fueling his passion for both running and professional aspirations. From designing the trail-running Ultra Glide to crafting adventurous routes around Mont Blanc, Michael's insights promise a captivating episode that celebrates the passion and creativity driving the world of trail running.

Michael Ambrose - https://www.instagram.com/mike.ambrose1/ 

Nnormal USA - https://www.nnormal.com/en_US?srsltid=AfmBOor0XPdKQdeNHvwDU8HhM_rCpzwIBA5JWPIQxWO4FJ0HmdibZHzl