“Michael Darden: A Passion for Digital Freight Matching and So Much More”

Supply Chain Now Episode 368

This episode of Supply Chain Now features Michael Darden. Michael began work in NY at his Godfather’s Auto Parts Store when he was 11. He worked there until he was 15 when he moved from NY to Georgia. Michael worked through high school as a delivery driver. When he began working for Coca-Cola after college at Auburn University, he fell in love with logistics. Michael’s 10 year career with Coca-Cola culminated with the job as Operations Manager for the 1996 Coca-Cola Olympic Warehouse. After the Olympics, he served as Operations Manager for several companies implementing WMS system. In 2003, he was hired as a consultant to work with the internet and trucking by FreightRate, which became Power2Ship. He was the President and wrote the patent for a 'Dynamic and predictive information system and method for shipping assets and transport.' He was then hired by Innovative Processing Solutions, dba TransMarkets. Transmarkets was purchased by US Express and they he helped build TransCard, a debit card processor for paying drivers remotely. In 2008, Michael changed industries and focused on the special education community. He founded A Deeper View and licensed a technology from George Mason University to commercialize. In 2010, A Deeper View entered into a reseller and service relationship with Dartfish USA, a video analysis technology. In 2018, Michael formed Block Knowhow to start working with Blockchain for supply chain use-cases. In 2019, he purchased the patent that he invented many years before, and formed DFM Data Corp to monetize the patent and serve the fledgling DFM industry.

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This episode was hosted by Greg White and Scott Luton. For additional information, please visit our dedicated show page at: www.supplychainnowradio.com/episode-368