Michael Petrella is the owner and head trainer at STG Strength and Power. STG is regarded by many as one of the finest and best equipped private gyms in the world.

Michael is MEDX/HIT Certified (IART), Master HIT Certified (S.P.A.R.T.A.), Certified as a Youth Fitness Instructor (YouthFit Certified), Winner of the prestiges "Most Innovative Training Program" with the World Head of Family Sokeship Council and coach to 61 AWPC/WPC/IPA/RPS/100% Raw Powerlifting World Records.

Michael is also the host of Rogers TV In The Gym completing 6 episodes in season 1 and 10 episodes for season 2 and has opened and expanded through 5 facilities over the past 13 years.

At the first ever Resistance Exercise Conference Awards, Michael won the "Envy Award" in recognition of building a facility and collection of equipment that inspires strength training practitioners around the world.

Check out Mike's previous appearance on the podcast HERE

In this podcast, Mike and I discuss how to STG's strategy has been a great success, how to deliver the perfect introductory workout, his thoughts on free vs paid initial workouts, and much, much more.

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For all of the show notes, links and resources - Click Here