Michelle Segar is the author of No Sweat, she is a lifestyle coach and an award-winning NIH-funded sustainable behavior change researcher at the University of Michigan. She's got nearly three decades under her belt, and she's pioneered methods to create sustainable, healthy behavior changes, those changes are being used to boost patient health, employee well-being and gym member retention.

In this episode, we talk about behaviour change and habits, we talk about the concept of P.O.P., and of course, her latest book, The Joy Choice. I really think that this is a book worth your time and attention - and so is this episode!

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