In this episode, Ricardo highlights the importance of milestones, baselines, and control points in project management, using December 31st as a powerful example of a milestone, both personally and organizationally. Just as individuals reflect on decisions and plan the future at the end of the year, projects and organizations use milestones to review budgets, compare goals, and consolidate results. Although the calendar is a human convention, milestones provide essential reference points for comparison and control. Without a clear baseline, it is impossible to assess real progress. Projects without milestones rely on perception, while projects with milestones rely on facts. Milestones are not bureaucracy; they are moments of reflection, decision-making, and adjustment that help prevent gradual and unnoticed project deviation.

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