Kate Toon was one of Australia's early adopters of online courses and has built her million dollar a year business in the ever changing world of digital marketing. What I love most about Kate is how she's refined the rules of business to suit her ideal life and season that she's in which is why she calls herself a business misfit. Kate's one of the 7 figure superstar course creators that will be speaking at Women Online Conference and she'll be sharing all of the behind the scenes including figures and growth statistics that usually business owners keep pretty close to their chest so if you haven't got your ticket to that one yet, head to womenonline.com.au to pick one up! The conference is live in person and streamed virtually all over the globe on 24th February. Show notes: tinatower.com/158 Kate Toon is a down to earth human on a mission: to demystify the realities of running a successful online business. Her StayTooned group of companies include the Digital Masterchefs, The Clever Copywriting School, and The Recipe for SEO Success. Through these, Kate's helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their overall success. Kate is a renowned speaker, podcaster and author, and was named Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards. She also runs Australia's only dedicated annual copywriting conference, CopyCon. And all this from the Toon Cave in her backyard, accompanied only by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a team of talented sub-contractors.