#339 Are you overcomplicating your marketing? In this episode hosted by Kirsten Tyrrel, we're joined by Alban Brooke, Head of Marketing at Buzzsprout, who helped grow the company from just 2,000 customers to over 120,000 active podcasts. Alban shares why so many marketing efforts fail — not because of bad tactics, but because of a lack of clarity around who you're speaking to and what message you're delivering. We explore the fundamentals of effective marketing, how to identify your ideal customer, and why chasing every new platform or funnel often leads to burnout. Alban also opens up about his unconventional journey from law school to software, how homeschooling shaped his approach to work, and the power of following your energy instead of forcing strategies that don’t align. If you’ve ever felt overwhelmed by all the marketing noise, this episode will help you refocus on what actually works — so you can build a business that’s both effective and sustainable!

+ Why most marketing efforts fail

+ The three core marketing questions

+ Alban’s journey from law to software

+ How homeschooling shaped his work style

+ The power of following your energy

+ Why podcasting is a nurture channel

+ Content marketing that actually converts

+ The myth of podcast SEO

+ Growing Buzzsprout without paid ads

+ Doing what doesn’t scale — on purpose

Check out Alban Brooke at AlbanBrooke.com.

Check out Buzzsprout at Buzzsprout.com.

Follow Alban on Twitter.

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#338 This episode of Millionaire University features an interview with Tain Nix, an adventurer, licensed medical professional, professional copywriter, investor, and businessman. Tain joins the show today to share his "Funnel Flywheel" concept, explaining what exactly that is and how it works in every successful business. He discusses the importance of your front end offers and how they should always lead to your killer back-end offers that power the funnel flywheel. Once a flywheel is in place, it's going to be hard to stop making money!

(Original Air Date - 2/19/24)

+ His story and background

+ What is a Flywheel?

+ "Front-end" offers

+ "Back-end" offers

+ Liquidating ad spend

+ Examples of a front-end offer that makes people want to buy the back-end offer

+ What you can do to delight buyers with the front-end offer and make them crave the back-end offer

Pivotprotocol.com

Front end offer

To connect with Tain - Shoot him an email at [email protected]

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#337 What happens when your thriving side hustle starts to plateau? In this episode hosted by Kirsten Tyrrel, we welcome back Tyler Christensen, who built a $5K/month income stream as an Amazon influencer — only to see his per-video earnings drop by 90%. Rather than walking away, Tyler made a strategic pivot. He shares how he diversified his income by incorporating YouTube, TikTok Shop, and paid sponsorships, all while reducing his workload from 20 hours a week to just five. We dive into the difference between Amazon’s affiliate vs. influencer programs, how video formatting impacts performance across platforms, and why digital assets can continue paying dividends for years. If you're looking to build a sustainable income stream, this is a masterclass in adapting to market shifts and turning content creation into long-term wealth!

+ Amazon affiliate vs. influencer

+ Why per-video earnings dropped

+ Pivoting to maintain income

+ Diversifying with YouTube & TikTok

+ Landing paid sponsorship deals

+ Creating digital assets that last

+ Vertical vs. horizontal video strategy

+ Growing without buying products

+ Sponsored content outreach tips

+ Turning side hustle into passive income

Follow Tyler on YouTube.

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#336 This episode of Millionaire University features an interview with Sam Cram, a self-made millionaire in the interior design business. Sam shares her journey from an employee to a successful entrepreneur, highlighting the importance of having passion and a clear vision.

(Original Air Date - 2/15/24)

+ The Journey to Becoming an Interior Designer

+ The Importance of Technical Skills in Interior Design

+ Transitioning from Employee to Entrepreneur

+ The Role of Furniture in Interior Design Business

+ Building Credibility and Scaling the Business

+ The Power of Social Media in Growing the Business

+ From Humble Beginnings to a Seven-Figure Year

+ The Role of Luck, Hard Work, and Opportunity

+ The Power of Client Trust and Replication

+ Scaling the Business and Multiplying Profits

+ Understanding the Business Side of Interior Design

+ Starting Small: Reselling Furniture on Facebook Marketplace

+ The Power of Belief and Passion in Business

+ Conclusion: Turning Passion into Profit

To connect with Sam - click here!

For more information go to MillionaireUniversity.com

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#335 Is your email list collecting digital dust? Or maybe you haven’t even started one because it all feels too overwhelming? In this episode hosted by Kirsten Tyrrel, we’re joined by email marketing expert Liz Wilcox, who built her first list without fancy tools, expensive software — or even internet on her phone. Liz shares how she went from travel blogger to email queen, growing a $9/month membership that’s earned over $600,000 and helped thousands of entrepreneurs keep their email game simple and effective. She breaks down what actually makes a great lead magnet, why most email advice is too advanced for beginners, and how your personality can be your best marketing asset. Plus, we get into welcome sequences, subject lines, formatting tips, and why segmentation might not matter as much as you think (at least not yet). If you’ve been putting off email marketing, this episode will give you the motivation and clarity to finally get started!

+ Building an email list with no budget

+ Why simplicity wins in email marketing

+ What makes a lead magnet actually convert

+ The power of a strong welcome sequence

+ Formatting tips for higher email engagement

+ Personality as your best marketing tool

+ When segmentation really matters (and when it doesn’t)

+ Substack vs. traditional email providers

+ How Liz grew a $9/month membership to 4,500+ members

+ Using your email list as leverage for sponsorships

Sign up for Liz's email list and/or membership at LizWilcox.com.

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#334 This episode of Millionaire University features an interview with Nick Winnenberg, a fellow entrepreneur with entities involved in staffing, IT, and podcast production. Nick discusses two of the MOST important considerations that need to be made when starting and running your new business.

(Original Air Date - 2/12/24)

+ Validating your business idea with the market you intend to sell to.

+ Finding product market fit.

+ Having conversations with people you think could be your customers.

+ Pitfalls of going too narrow in your research.

+ Can you learn entrepreneurship or is it only inborn in some of us?

+ Keeping your eyes open for opportunities.

+ Nicheing down.

+ Knowing when to pivot or persist.

+ Looking at your business as a science.

To connect with Nick, click here.

For more information go to MillionaireUniversity.com

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#333 Have you ever wanted to write a book but felt stuck on where to start — or unsure if it could even be profitable? In this episode hosted by Kirsten Tyrrel, we’re joined by self-publishing expert and Kindlepreneur founder Dave Chesson, who turned his side hustle into a thriving business that out-earned his military salary. Dave shares the insider secrets behind Amazon’s algorithm, why most books fail to get discovered, and how you can position your book to actually generate income. Whether you’re writing fiction, nonfiction, or a personal memoir, he breaks down the importance of keyword research, crafting compelling titles and covers, and choosing the right marketing strategy based on your goals. You’ll also learn how to think like an author-entrepreneur and use your book as a tool to build authority, grow your audience, and open doors to new opportunities. If you’ve ever dreamed of becoming a bestselling author — or using a book to boost your business — this episode is a must-listen!

+ How Dave out-earned his military salary

+ Why most self-published books fail

+ The power of Amazon keyword research

+ Fiction vs. nonfiction book strategies

+ Using a book to grow your brand

+ Importance of titles and subtitles

+ Tips for designing an effective book cover

+ Where AI fits into the writing process

+ Amazon KDP formatting and publishing basics

+ Choosing the right book marketing strategy

Check out Kindlepreneur at Kindlepreneur.com.

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#332 In this episode of the podcast, host Kirsten interviews Brittany Ratelle, a successful entrepreneur who transitioned from a law degree to running her own profitable business. Brittany shares her journey from practicing law to helping other creatives and influencers understand the legalities of the online business world. She discusses the importance of finding the 'sweet spot' between one's knowledge, skills, and what people are willing to pay for, and shares tips on market research and branding. Brittany also provides insights into why it's important to continually innovate and adapt in the changing online market, including her own ventures into incorporating AI and digital products into her business.

(Original Air Date - 2/8/24)

+ Introduction: Overcoming Fear and Taking Action

+ The Value of Entrepreneurship and Marketing

+ The Evolution of Brittany's Career

+ The Importance of Adaptability and Growth

+ The Key to Starting a Business

+ The Importance of Action Over Perfection

+ Understanding Fear and Feedback in Business

+ Transitioning from a Professional Environment to Entrepreneurship

+ Leveraging Your Professional Experience for Your Side Hustle

+ The Power of Market Research and Understanding Your Audience

+ The Shift to Personal Branding and Content Creation

+ The Future of Business: Balancing Legal and Digital Aspects

+ The Importance of Legal Protection for Beginner Business Owners

+ Final Thoughts: The Intersection of Skills, Needs, and Profitability

For more information go to MillionaireUniversity.com

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#331 Think it’s impossible to build an $80K/month business while raising four kids under seven? Think again! In this episode from the Travis Makes Money podcast, our own Brien Gearin sits down with Travis Chappell for an inspiring and unfiltered conversation about entrepreneurship, family, and the power of persistence. Brien shares how he turned a side hustle into Ricochet Digital Marketing, now generating over $80,000/month by helping home service providers grow. He dives into the lessons learned from bootstrapping his business while juggling life as a dad, how podcasting opened doors to game-changing opportunities, and why being “done over perfect” has been a guiding principle in both business and parenthood. Whether you’re a new entrepreneur, a busy parent, or someone chasing more freedom, this episode is packed with relatable insights and real talk about what it takes to make it happen!

+ From side hustle to $80K/month

+ Launching Ricochet Digital Marketing

+ How podcasting drives business growth

+ Building a business while raising 4 kids

+ The power of networking through podcasts

+ Lessons from a failed partnership

+ Managing time with limited hours

+ Using Profit First for personal finances

+ Buying a home as an entrepreneur

+ Balancing ambition with family life

For more information go to MillionaireUniversity.com

To get access to our FREE Business Training course go to MillionaireUniversity.com/training.

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#330 Erik and Jeff delve into the increasing ease of content creation using AI, discussing its ethical implications and impact on creativity. Jeff shares insights on utilizing AI tools in his business and recommends specific tools for tasks such as content creation and generating images. The conversation touches on the intertwining of AI and art, and the potential impact of AI on industries such as podcasting and live video. They also discuss the ethical considerations and human oversight necessary when using AI, shedding light on the positive impact of AI in enhancing creativity and efficiency. Lastly, they provide recommendations for AI tools and share their experiences with using AI in content creation and storytelling.

(Original Air Date - 2/5/24)

+ AI complements but cannot fully replace humans.

+ Industry changing, adapting to new technology tools.

+ AI tools for repurposing audio and transcriptions.

+ Summary: Provides options for content distribution and interaction.

+ Descript's text editor speeds up the editing process.

+ An expanded color palette enables more creative possibilities.

+ Beatles struggled to separate piano from demo.

+ Podcasting and live video cannot be replicated.

+ Tool for creating visual prompts: freefl0.ai recommendation

+ Learn about Descript tools for live media.

Castmagic

Descript 101

Descript

Freeflo.ai

For more information go to MillionaireUniversity.com

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