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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Crystal Williams at AHR Expo 2025. She is the Co-Founder of Lemon Seed Marketing, Marketing Strategist at McWilliams Heating, Cooling, and Plumbing & Co-Host of From The Yellow Chair Podcast. Crystal shares how she helped grow her family's HVAC business from a small operation into a $10 million company across three locations. She explains why strong branding, clear messaging, and solid operations must work together for long-term success. Crystal also talks about the power of local marketing, smart content strategies, and using AI tools to save time. Learn how to build a brand that stands out and keeps your business growing.

In this episode, here's what you can expect to learn:

1. How Crystal helped grow a rural HVAC business to $10 million in sales.

2. Why answering the phone and improving operations helps marketing work better.

3. The value of branding with purpose and telling your company's story clearly.

4. Tips for using local events, teams, and content to build strong community ties.

5. How AI tools can help create content faster without losing your voice.

Timestamps ⏰

[00:00] - Recap

[03:12] - Episode Introduction & Meeting Crystal Williams

[06:01] - What Lemon Seed Does for Contractors

[08:08] - Crystal's Background in HVAC and Business Growth

[12:52] - Stop Blaming Your Digital Marketing Agency

[17:35] - Repurposing Content with AI for More Reach

[22:23] - From the Yellow Chair: Crystal's Own Podcast

[26:36] - How to Avoid Losing Clients During a Rebrand

[31:12] - Protecting Your Brand Reputation in the Field

[35:50] - What to Expect in ROI from Branding

[39:50] - Best ROI for Community Involvement

If you found this conversation with Crystal Williams helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References:

LinkedIn:

• Crystal Williams

• Lemon Seed Marketing

• McWilliams Heating, Cooling, and Plumbing

• From the Yellow Chair

Website:

• Lemon Seed Marketing

• McWilliams Heating, Cooling, and Plumbing

• From The Yellow Chair Podcast

Youtube:

• From The Yellow Chair Podcast

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Lace.ai

• priceguide

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk