Choosing a location to build or buy your practice often isn’t well thought out by most chiropractors, but it is not surprising, there is a lot that goes into the process. Companies like The Joint and Trader Joe's spend millions to get it absolutely right. 

I often joke that if I was opening a new practice I would just open next to a Trader Joes, because they have nailed it consistently. 

In this episode, I interview Crystal Misenheimer of Progressive Practice Sales on the topic of choosing your practice location that optimizes for such things as psychographics, demographics, success, and your personal satisfaction. 

Since Covid, Crystal shares with us the increased movement of chiropractors and the increase of practice sales and purchases, as well as building from scratch that has occurred. 

In this episode I attempt to pin down some of the best practices when choosing your location and some of the topics we discuss are: 

Psychographics of your ideal patients and where they live and work 

Demographics of the area you choose 

What State do you want to live in? 

Types of offices (Retail, Medical Buildings, Stand Alone, Gyms, etc) 

Pitfalls to avoid 

What happens if you own a practice and want to move away from the area 

Current trends in investors purchasing chiropractic offices 

Much more! 

For more information on Progressive Practice Sales you can find more at https://www.progressivepracticesales.com/ 

The pandemic has presented various challenges to medical practitioners, particularly the issue of payroll and overhead costs. With funds from PPP, EIDL, and HHS grants running out, and insurance companies not raising reimbursable rates, chiropractors are struggling to stay afloat.

In this episode, I interview Greg Crabtree, a practicing CPA and partner in one of the top 20 national firms in the US.

Greg shares his experience as a consultant and speaker to entrepreneurs worldwide, discussing his two books on the concept of "simple numbers." He emphasizes the importance of creating capital through profit and retention and guiding businesses to plan accordingly.

We also tackle the following topics, but not limited to:

· What it looks like to have a well-capitalized business

· How much is too much overall labor costs in your practice. What is potentially too little.

· What percentage of profits should you aim for each year.

· How to know if you can afford to hire team members.

· Making accurate financial decisions in your business for optimal growth.

We discuss how to determine when overhead is getting too high due to payroll and if medical practitioners can afford to hire more staff. The concept of labor efficiency rates (LER) in chiropractic practices is discussed as well.

To find out more about Greg Crabtree you can find more at simplenumbers.me or [email protected]

In this episode of Modern Chiropractic Marketing, we address a widespread problem in the chiropractic industry known as the "Chiropractic Vicious Cycle".

Listeners will learn about the challenges that chiropractors face in the current job market and how the lack of well-paying associateships for young DCs perpetuates this cycle.

I explore how to finally break the cycle and dive into essential business skills that chiropractors need to learn, including marketing, hiring, and leadership, to achieve this goal.

I discuss the following but not limited to:

*The challenges faced by chiropractors in the current job market.

*The "chiropractic vicious cycle" and how it perpetuates the lack of well-paying associateships for young DCs.

*The importance of aiming for a revenue of $30,000 per month to achieve financial stability.

*Essential business skills that chiropractors need to learn, including marketing, hiring, and leadership.

*Strategies to break the vicious cycle and build a thriving chiropractic practice.

The episode emphasizes the need for young DCs to learn and mentor under experienced chiropractors who can guide them on how to grow their practice efficiently and compensate associates fairly. The cycle can be broken by taking time to learn and master these essential business skills.

As a chiropractor looking to make a mark in your niche, you need to be aware of the changing dynamics in your industry. It's no longer enough to be good at what you do. You need to be a game-changer, an industry transformer who sets the bar high for others to follow. And that's where Shane Lawlor comes in.

Shane Lawlor is a renowned chiropractor and golf fitness expert who has made a name for himself by transforming how people approach golf fitness. He has been instrumental in helping golfers of all levels improve their game and prevent injuries by developing a unique approach that combines chiropractic care, strength training, and golf-specific exercises.

If you want to become an industry transformer like Shane Lawlor, you need to deeply understand your niche. You need to know the pain points of your customers, the trends shaping the industry, and the gaps in the market. Once you have this knowledge, you can develop innovative solutions that address these issues and set you apart from the competition.

Sample Topics Discussed, but not limited to: 

*Identify your target audience: Determine who your target audience is and what their interests, needs, and pain points are.

*Research your competition: Analyze your competition to see what they are doing right and what they are missing out on. This will give you a better understanding of what sets you apart and how to differentiate yourself in the market.

*Stay up-to-date with industry trends. This will help you stay ahead of the curve and ensure your content is always relevant and valuable to your audience.

By following the example of Shane Lawlor and staying abreast of the latest trends in your industry, you can position yourself as a game-changer who transforms the way people think about your niche. So, go out there, be bold, and make a mark that will inspire others to follow in your footsteps.

I often have chiropractors convey their inability to not only meet new people in the community but actually cultivate those professional relationships. Many chiropractors don’t know how to start, or even if they do, they don’t know how to cultivate it into a referring partner. 

In this episode, I interview Attorney Drew Kapneck who is in my local community and in a very short period of time has built a vast local network that has exponentially grown his firm. 

In addition to building professional relationships, we dive into the topic of how to quarterback a personal injury case to make the process easy for the patient and how to be an integral healthcare provider to make the attorney’s life easier. 

In this episode, we tackle the following topics, but not limited to: 

Creating relationships 

Cultivating relationships 

Building a practice rather quickly 

Personal Injury Case Management 

Ethically adding personal injury into your practice. 

Much more! 

In our discussions of personal injury, we avoid any state-specific information. Personal injury in the U.S. is different based on what state you are in, so we keep the topics applicable to anyone who works with personal injury.

I recently read Creativity Inc. by Ed Catmull, the President of PIXAR Animation and Disney Animation. This book’s subtitle says it all. “Overcoming the unseen forces that stand in the way of true inspiration.” 

One of the chapters of this book is titled “Honesty and Candor,” and it provides a detailed breakdown of how Candor can be more valuable than honesty and why. 

A brief excerpt will provide insight into the chapter and the substance of this podcast episode. 

“But as valuable as the information that comes from honesty and as loudly as we proclaim its importance, our own fears and instincts for self-preservation often cause us to hold back. To address this reality, we need to free ourselves of honesty’s baggage.”

In this episode, I attempt to provide guidance on what candor can be vital for your practice, your patient care, your family, and yourself. 

I also explain what I am doing to improve my leadership and how Candor has become vital to that growth.

Navigating the latest in chiropractic research and being able to clinically apply it can be confusing and overwhelming. We all want to apply the latest clinical best practices to our patient care, but where do we start? 

You may also be wondering who is advocating for you as an evidence-informed chiropractor. Who is looking out for you, your practice, and the development of a thriving clinical experience? 

In this episode, I interview Dr. Scott Mooring who is not only in private practice and the team chiropractor of the University of Minnesota, but he is on the board of Clinical Compass. 

The mission of the Clinical Compass is to improve patient outcomes by advancing evidence–based care in an effort to transform healthcare through knowledge translation. The Clinical Compass collaborates with every major chiropractic organization, many states, and their respective associations, individual chiropractors, as well as other healthcare providers interested in providing the best, most evidence-based care to their patients. 

Participation and process are as transparent as possible and a diverse cross-section of the chiropractic profession is represented.

Our goal at MCM in collaborating with Clinical Compass is to help guide you with the latest in clinical research and our ethical and elegant practice growth strategies. I hope this conversation continues to advance that initiative.

Motivation can be a fickle beast, and we all hate the sugar high like spike and fall we get from motivational talks, gurus, and strategies. 

You probably ask yourself often, how can I maintain a healthy level of motivation that is sustainable and congruent with who I am? 

Are you intrinsically motivated? Or do you struggle to maintain a certain level of discipline?

In this episode, I provide you with my thoughts on what healthy motivation is, how you may find clarity in this topic, and how you can maintain “motivational endurance” in your practice and life. 

I discuss what I am currently doing to get to the root of my motivations instead of just layering on motivation to a faulty thinking process. 

Some of the struggles you may be having around motivation that I breakdown further in the episode are:

Perfectionism 

Fear of Growth

Lack of Clear Goals 

Habits 

Accountability 

At the end, I ask you to sit down and do a little homework assignment to help you get clear on your next step in overcoming intrinsic motivation struggles.

There have never been more opportunities for chiropractors. We are always looking to explore those unique opportunities provided to or created by chiropractors to thrive. 

In this episode, I interview Dr. Lucas Marchand, who has built a growing and thriving mobile chiropractic business. He has also developed a Facebook Group of many other chiropractors embarking on this similar journey. 

Chiropractors can take a few tracks to be mobile, and Dr. Marchand is focusing on House Calls and Office Calls. Still, we also dive into Mobile Vehicles and other corporate on-site care opportunities. 

Dr. Marchand provides many insights and nuances of mobile chiropractic and what he would do to start and build this model now that he has some years under his belt. You could even use mobile chiropractic as a side gig for your main practice. 

Check out this episode, and Dr. Marchand’s closed Facebook Group if you want to learn more about this topic.

The more I meet, interview, and talk with chiropractors who are thriving in practice and providing a high level of evidence-informed care, there is one trait that keeps standing out to me, and that is conviction. 

I don’t mean the bravado and false confidence we see in some leaders or the con artist style of convincing people on false pretenses. 

In this episode, I discuss the framework I have been teasing out for myself to help me lead with conviction but backed by substance. 

Whether we are leading our patients, team members, or family, we need to have a level of certainty that impacts them and gives them confidence in our leadership. 

The good news is, if you aren’t naturally strong in this department, you can improve, and I will show you how I am working on improving myself.