Modern Chiropractic Mastery

In this episode of 'Modern Chiropractic Mastery,' Dr. Kevin Christie interviews SEO expert Darcy Sullivan to discuss the impact of AI on Google search and SEO strategies for chiropractors.

They explore the benefits and challenges of using AI tools like ChatGPT, the importance of valuable content creation, and the evolution of search behavior.

Darcy provides actionable advice on optimizing online presence, maintaining congruent business listings, and leveraging content to stay ahead in the evolving digital landscape. Dr. Christie emphasizes the critical role of consistent, educational content in drawing new patients and competing in the AI-driven future.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Corey Campbell from the Motion Palpation Institute.

Dr. Campbell discusses his mantra of 'grit, grace, and gratitude,' and its importance in the daily life of a chiropractor. He shares his career journey, teaching experience, and the value of mentorship and community in professional growth.

The conversation explores the challenges of the chiropractic profession, the necessity of being skilled with hands, and maintaining a balanced life.

In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie dives into the concept of creating margin in your life, which refers to building buffer space to handle unexpected challenges, reduce stress, and enhance well-being.

Topics covered include financial, time, energy, relationship, work, emotional capacity, health, and leisure margins.

Dr. Christie discusses the importance of understanding the stage of life you're in and offers practical tips for auditing and improving each aspect. He emphasizes that it's possible to maintain high productivity and business success while also improving life's margins.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Jonathan Saigh, an experienced chiropractor who has successfully built and integrated a large clinic in Wisconsin.

The discussion covers the importance of having a vision for growth, the mental and financial rigors of establishing an integrated practice, and strategies for providing exceptional patient care.

Saigh shares insights on managing a diverse team of medical professionals, the significance of delayed gratification, and the necessity of evolving in business. He also gives practical advice for chiropractors looking to start their own integrated clinics and emphasizes the value of a solid problem-solving system and strong team dynamics.

In this value-packed episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Tim Hawkins, a seasoned fractional CFO who specializes in helping chiropractic practices thrive.

Together, they unpack the financial playbook behind sustainable growth—covering everything from forecasting and cash flow strategies to profit margins and performance metrics every chiropractor should track.

Tim offers a behind-the-scenes look at:

*The real value of a fractional CFO—and when to hire one

*How to evaluate your practice’s readiness to scale to multiple locations

*Key financial indicators that signal smart growth opportunities

*How to balance personal income goals with business profitability

*Marketing as a non-negotiable investment

*Leveraging equipment, tech, and even private equity with intention

Whether you’re a solo doc or managing a growing team, this conversation is a must-listen for any chiropractor aiming to build a financially sound and scalable practice.

Tune in and discover how to scale smarter—not just bigger.

In this solo episode of Modern Chiropractic Mastery, host Dr. Kevin Christie explores the concept of the profit-sharing model in chiropractic practices.

Dr. Christie shares insights from various experts and practical applications from his own practice. He delves into the benefits, challenges, and key considerations of implementing a profit-sharing system, drawing on recommendations from industry leaders like Dr. Ray Tuck and resources like 'The Great Game of Business' by Jack Stack and 'Simple Numbers 2.0' by Greg Crabtree.

Dr. Christie provides detailed guidance on setting up the model, managing overhead, and ensuring both associate doctors and practice owners benefit from the arrangement. He emphasizes the importance of profitability, financial clarity, and strategic planning in making the model work effectively for both parties.

In this episode of 'Modern Chiropractic Mastery', Dr. Kevin Christie interviews Jeff Moore, a physical therapist from the Institute of Clinical Excellence and founder of Onward Physical Therapy Clinics. They discuss the nuances of leadership in private practice, the importance of mentorship, and how to cultivate conviction in clinical skills.

Jeff shares insights into a fitness-forward approach to physical therapy, the structure of his cash-based clinic model, and the role of interpersonal skills in successful practice management.

The conversation also delves into strategies to prevent burnout and the importance of skill stacking for career advancement. This episode offers valuable advice for chiropractors and physical therapists looking to enhance their leadership capabilities and practice efficiency.

https://ptonice.com/

https://onwardphysicaltherapy.com/

In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that’s already underway.

Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.

The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk’s talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.

Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Tyler and Dr. Laura Wright to share their transformative journey over the past year.

As members of the West Mastermind group, the Wrights recount their bold decision to move from Jackson, Wyoming to Anchorage, Alaska, uprooting their clinic and family life in search of better opportunities. They discuss the various challenges they faced, from selling their home and closing their practice to rebuilding their business in a new location.

The conversation highlights the importance of resilience, adaptability, and the mindset of overcoming obstacles. Tune in to be inspired by their story and learn how to tackle big changes in your own professional and personal life.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Craig Huston, a seasoned business consultant, to discuss the vital role of playbooks in chiropractic practices.

Huston shares insights from his extensive experience in various industries, emphasizing how playbooks can streamline operations, enhance employee onboarding, and ultimately increase a practice's value. He explains the difference between playbooks and standard operating procedures (SOPs), advocating for a more digestible approach that focuses on key tasks and processes.

Listeners will discover practical strategies for creating effective playbooks, including utilizing technology for documentation and training. The conversation also touches on the importance of building a self-managing business that can thrive independently of its owner, preparing for unforeseen circumstances, and ensuring a solid exit strategy for the future.

This episode is a must-listen for chiropractors looking to elevate their practice through structured systems and improved operational efficiency, all while fostering a culture of engagement and excellence.