In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Katey Johnson, a first-generation rancher and beef advocate, to talk about addressing consumer concerns in today’s beef industry. From questions about grass-fed vs. grain-finished beef to myths about factory farms, Katey shares how she connects with consumers at farmers markets, online, and through direct-to-consumer beef sales.

If you’ve ever wondered how to better engage with consumers or how to respond to tough questions about beef production, this conversation will give you practical insights and encouragement.

Timestamps:

00:00 – Introduction with Shaye Wanner

04:21 – Becoming a first-generation rancher

11:14 – Why Katey is “Team Beef” regardless of how it’s finished

Resources & Links:

Free Ranching Community: https://www.facebook.com/share/g/1FKWGvQKxh/