In this episode of the Women That Sell podcast we’re diving into what modern sales actually look like for the modern woman in business. It’s not about old school tactics anymore, it’s about relationship, connection and integrity.

If you’ve been feeling resistance in your business or wondering why sales feel harder than they used to, you’re not alone. Buying behaviour has changed and if you’re not paying attention to it, you’re going to feel it. In this episode I’m breaking down the expressive buyer and showing you how understanding this client can shift the way you sell.

We’ll talk about how to connect with expressive buyers through direct invites, genuine care and communication that actually lands. You’ll hear why relationships matter more than ever in sales and how to use them for stronger retention and smoother launches.

Whether you’ve been in business for years or you’re just starting out, this episode is full of insights and strategies you can use right now to thrive in today’s market.

What you’ll hear inside:
00:00 Introduction to modern sales and why things have shifted
01:00 What’s changing in buying behavior and how it impacts you
02:30 Spotting resistance and what it means in sales
04:00 Who the expressive buyer is and why they matter
06:30 How to send direct invites that feel natural
08:00 A quick overview of all four buyer types
09:30 Why personalised communication is non-negotiable
11:00 The power of building real relationships in sales
12:30 Integrity in delivery and why it matters more than promises
14:00 Invitation to join the Women That Sell Academy free tier
16:00 Final thoughts and a reminder to share this episode

Join the Lounge for free community calls, blog posts and resources. All the details are in the show notes.

If you loved this episode share it with a friend and tag me on Instagram @womenthatsell @therileymay

Tune in now and let’s talk about how to sell to your expressives.