This week, Cassie and Erica catch up with Marketing & Monetization Strategist Michelle Thames, an agency owner and fractional CMO helping creators and entrepreneurs be seen and get clients with easy organic marketing.

This episode is sponsored by Magic Mind: visit ⁠MagicMind.co/MHH⁠ to get up to 50% off your first subscription in the next 10 days with our code MHH20

Here's a peek at what we cover in this episode:

[00:02:51] - Michelle shares her journey from beauty blog and natural hair YouTube channel to launching her marketing agency, and reveals her best advice on pivoting in your career (even outside your area of education!).

[00:07:09] - Michelle dives into how she uses AI to create marketing strategies, and explains how AI can be a helpful tool in streamlining and automating your processes.

[00:12:10] - Michelle chats through how she's built her engaged following on social and shares her methods for operating on each social platform. She also gives us a bit of insight on utilizing broadcast channels on Instagram.

[00:16:09] - Michelle shares her best tips for growing a community online, including her #1 tip: show up. She also lets us in on how impactful the comment to DM feature can be and how giving your followers a quick action to take can wildly increase conversion.

[00:20:43] - Michelle shares her thoughts on digital products, services, and more monetization strategies for your online presence. She also shares her free getting started resource: 100 Digital Product Ideas

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

-----

Other episodes you'll enjoy if you enjoyed Michelle's episode:

How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole

Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel

Growing a Community on Social | Karissa Widder of Kindred

____

Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!

Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20

NEW! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world!

⁠⁠Get the latest from MHH, straight to your inbox: Join our email list!⁠⁠

Connect with Michelle on Instagram | Facebook

Follow MHH on Social: ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠TikTok⁠⁠

Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: ⁠⁠https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/

⁠Looking to make a career change? Download the FREE Dream Career Game Plan!⁠⁠⁠