Subscriber-only episode

Feeling pulled in too many directions? You're not alone. Business growth often comes with the challenge of determining which tasks to keep and which to hand off—but more importantly, figuring out exactly what that delegation is worth financially.

Through the lens of a real client experience from my mastermind program, I unpack the strategic framework for making smart outsourcing decisions in your business. The conversation centers around a crucial distinction that many entrepreneurs miss: the difference between activities that build brand awareness (like social media) and those that directly drive sales (like email marketing and website optimization).

This distinction matters tremendously when calculating what you should pay someone to take tasks off your plate. Most business owners make the critical mistake of expecting immediate revenue returns from brand-building activities, leading to disappointment and poor investment choices. Instead, I walk you through how to properly evaluate the value equation of outsourcing—connecting each potential delegation to either time savings that can be redirected to revenue-generating activities or to direct financial returns.

The social media example we explore is particularly revealing. Many entrepreneurs spend countless hours creating content without understanding the realistic timeline for returns or how algorithms impact visibility. I explain why building a following on platforms vulnerable to algorithmic changes rarely translates to direct sales without intermediary steps like email list building and nurturing.

Ready to make smarter decisions about what to delegate in your business? Listen now and learn how to evaluate every potential outsourcing opportunity through the lens of time versus money—because understanding this balance might be the difference between profitable growth and unnecessary expense.