Why your competitors are important,

I was recently asked, "Should I block the competition from following me on social media"?

I was perplexed. Why would you bock your competition, I asked?

Ad I got the reply "so they can't see what I'm doing".

And therein lies a deep-seated fear in so many retailers. Worrying whether they'll be copied, or compared.

No matter where we are in business, we're always comparing ourselves with others. Sometimes you're the one comparing, and other times, you're probably getting looked up to by others.

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