More Cheese Less Whiskers

There is a lot of syndication, or leverage to be found when you start to look at the other relationships your ideal client already has, the people they are already working with.

Today on the MoreCheeseLessWhiskers podcast we're talking with Jerry Levinson, who runs a small family business, as he likes to say, in Arizona. He loves to joke about that because everyone in the family is under five foot six.

Jerry runs a great a carpet and flooring business, that he's driven by marketing. He loves marketing. He's a legitimate marketing lover, and I got to spend three days with him here in Orlando at our Breakthrough Blueprint event last week, and then today we're doing the podcast. It's usually the other way around. People come on the podcast and then come to a Breakthrough Blueprint, so it’s fun to do it the other way around, and have this conversation on the back of the event.

As you're listening, you'll hear how we really start to think about developing the program he's got, a program that focuses on a specific segment of the market, people who are selling their homes need to get new carpet but can't afford to do it right now. They'll help them get the carpet right now but pay for it from the proceeds of closing the sale.

We get the idea down to the core. We're looking for the scale-ready algorithm. How can we connect with people who Jerry’s perfect customers and in that situation through their relationship with the real estate agent?

We had a great conversation and I think you're going to see there's a lot of stuff that’s applicable to similar situations in other businesses, especially if you're looking to create something you can syndicate.

Links:

Show Notes: MoreCheeseLessWhiskers.com/099
Scorecard: ProfitActivatorScore.com
Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Brian Kiernan from Connecticut, and Brian is an idea man. He's a real student of direct response, marketing, and has a real passion for it.

He's also a custom remodeler. That's his day job, the thing that pays the bills, so he uses that as the vehicle to explore and build his marketing knowledge. He applies it to his own business first, and is aspiring to help other remodelers, either by doing lead generation, or their marketing for them.

We identified where Brian gets off track, and what keeps him from getting to that point, and had a really great, philosophical, strategic and tactical conversation about how to make that dream a reality.

I think there are a lot of people who, once they fall in love with marketing, realize it can be applied to their own business. But they also realize the magic it can do in other people's businesses, and they fall in love with making a business of doing marketing for other people.

On the surface it seems like a great way to do the thing you love without having to do the things you don't love, which is actually run the business. But you'll hear in the conversation how to really think about it, and what progressive plan you could put in place to do the thing you really love, and still sustain yourself through the transition.

If you've ever considered taking your knowledge and helping others, you're really going to enjoy this episode.

Links:

Show Notes: MoreCheeseLessWhiskers.com/098 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Brian Kiernan from Connecticut, and Brian is an idea man. He's a real student of direct response, marketing, and has a real passion for it.

He's also a custom remodeler. That's his day job, the thing that pays the bills, so he uses that as the vehicle to explore and build his marketing knowledge. He applies it to his own business first, and is aspiring to help other remodelers, either by doing lead generation, or their marketing for them.

We identified where Brian gets off track, and what keeps him from getting to that point, and had a really great, philosophical, strategic and tactical conversation about how to make that dream a reality.

I think there are a lot of people who, once they fall in love with marketing, realize it can be applied to their own business. But they also realize the magic it can do in other people's businesses, and they fall in love with making a business of doing marketing for other people.

On the surface it seems like a great way to do the thing you love without having to do the things you don't love, which is actually run the business. But you'll hear in the conversation how to really think about it, and what progressive plan you could put in place to do the thing you really love, and still sustain yourself through the transition.

If you’ve ever considered taking your knowledge and helping others, you're really going to enjoy this episode.

Links:

Show Notes: MoreCheeseLessWhiskers.com/098
Scorecard: ProfitActivatorScore.com
Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

In a business where everyone is offering the same service, it's not so much about what you say, but more about the way you say it.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Arnold Barzak from up in Ohio, where they have a property management company. They work with condos associations, homeowner's associations and they take care of all of the property management needs of those units. It's a very interesting business.

We had a great conversation about how to differentiate in a world where everyone is basically offering the same thing, and nobody's happy. It's a business where there's a lot of resistance to switching management companies, because it's a whole ordeal. So Arnold was really wondering how to breakthrough? What kind of marketing is going to get people to pay attention?

I think you're going to be interested to see where we actually took the conversation, and how much of a difference just one shift in the way you communicate can make.

One shift in a word you use to describe what it is you offer or who it is you're trying to attract can change your whole approach.

I had a lot of fun on this call and I think this is going to be the beginning of a really transformational time for Arnold.

Links:

Show Notes: MoreCheeseLessWhiskers.com/097 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

In a business where everyone is offering the same service, it’s not so much about what you say, but more about the way you say it.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Arnold Barzak from up in Ohio, where they have a property management company. They work with condos associations, homeowner’s associations and they take care of all of the property management needs of those units. It's a very interesting business.

We had a great conversation about how to differentiate in a world where everyone is basically offering the same thing, and nobody's happy. It’s a business where there's a lot of resistance to switching management companies, because it's a whole ordeal. So Arnold was really wondering how to breakthrough? What kind of marketing is going to get people to pay attention?

I think you're going to be interested to see where we actually took the conversation, and how much of a difference just one shift in the way you communicate can make.

One shift in a word you use to describe what it is you offer or who it is you're trying to attract can change your whole approach.

I had a lot of fun on this call and I think this is going to be the beginning of a really transformational time for Arnold.

Links:

Show Notes: MoreCheeseLessWhiskers.com/097
Scorecard: ProfitActivatorScore.com
Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Success sometimes comes at a cost and you may find yourself with a successful business, but days full of work you're not excited to do or feeling trapped trading hours for dollars.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Bogna Wanda, an architect in the New York Area.

Bogna has a successful practice, always busy for over 30 years, and we had a really great conversation about how to transition from being a busy architect, which you could translate to any billable hours professional like, an accountant, a lawyer, a massage therapist, to becoming a business owner where you create something that can generate business, without it being all about your billable hours. Taking more of a proactive approach to the work you do, rather than passively accepting any business that comes your way.

We talked a lot about the philosophy of that transition and we really came on a great plan to actually make it happen.

I love how excited Bogna is when we start outlining a viable plan that she's excited about executing, and I excited for you to listen in and think about how you can apply the same principles to your business.

Links:

Show Notes: MoreCheeseLessWhiskers.com/096 90-Minute Books: ProfitActivatorScore.com Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Success sometimes comes at a cost and you may find yourself with a successful business, but days full of work you’re not excited to do or feeling trapped trading hours for dollars.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Bogna Wanda, an architect in the New York Area.

Bogna has a successful practice, always busy for over 30 years, and we had a really great conversation about how to transition from being a busy architect, which you could translate to any billable hours professional like, an accountant, a lawyer, a massage therapist, to becoming a business owner where you create something that can generate business, without it being all about your billable hours. Taking more of a proactive approach to the work you do, rather than passively accepting any business that comes your way.

We talked a lot about the philosophy of that transition and we really came on a great plan to actually make it happen.

I love how excited Bogna is when we start outlining a viable plan that she's excited about executing, and I excited for you to listen in and think about how you can apply the same principles to your business.

Links:

Show Notes: MoreCheeseLessWhiskers.com/096
90-Minute Books: ProfitActivatorScore.com
Scorecard: ProfitActivatorScore.com
Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Many people talk about creating a 'lifestyle business' but few set out to find a business that meets that goal.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Alexander Tsymarkin from St. Petersburg in Russia.

We had a great conversation. Alex has a very simple business teaching ladies, mothers, who have children how to swim, and it's a really great story because of the way that he intentionally chose the business. How he started by going through the process from a lifestyle perspective, what would be the perfect business for him, and finding the model that met his criteria.

We had a great conversation about the choices he made, and then we came up with some really elegant, simple, repeatable ways to grow his business.

This is a really interesting episode because he really did start with his end in mind.

Links:

Show Notes: MoreCheeseLessWhiskers.com/095 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Many people talk about creating a ‘lifestyle business’ but few set out to find a business that meets that goal.

Today on the MoreCheeseLessWhiskers.com podcast we're talking with Alexander Tsymarkin from St. Petersburg in Russia.

We had a great conversation. Alex has a very simple business teaching ladies, mothers, who have children how to swim, and it's a really great story because of the way that he intentionally chose the business. How he started by going through the process from a lifestyle perspective, what would be the perfect business for him, and finding the model that met his criteria.

We had a great conversation about the choices he made, and then we came up with some really elegant, simple, repeatable ways to grow his business.

This is a really interesting episode because he really did start with his end in mind.

Links:

Show Notes: MoreCheeseLessWhiskers.com/095
Scorecard: ProfitActivatorScore.com
Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Welcome to the More Cheese Less Whiskers podcast, and wow, what a conversation we've had today! You guys are in for a treat.

Today we're talking with Mark Flagg. Mark has a tire and auto service company in New York, and this guy is a star. I'm so amazed by his enthusiasm and just raw hustle. That's really what it is, raw hustle and grinding to get it done.

So, we had a really great conversation about, how do you get in front of people who are hoping to go their whole week without ever having to talk to you? If they have to meet you, it's a bad day.

If someone needs to get their tires done or needs to get something done on their car, nobody's looking forward to that. But when you hear Mark, you hear some of the ways he's talking and the things he's doing to embrace this idea of building a lifetime, value-based business with people, really building relationships with people, it's amazing to see what he's been able to do so far.

We hatched a wonderful scheme for him to test. He's going to go out and test it today and report back and let us know what happens.

You're really going to enjoy this episode. We covered a lot of stuff.

Links:

Show Notes: MoreCheeseLessWhiskers.com/094 I Love Marketing: Daymond John ILoveMarketing.com/234 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...