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Storytelling is a true art that can elevate your sales game. It’s the secret sauce behind truly effective selling—but most agents aren’t using it.
What makes someone fall in love with a home? It’s rarely just the square footage or upgrades. It’s the story. A memory it evokes. A feeling it creates. Drawing on nostalgic car culture and firsthand experience, Garrett and Matt unpack how great agents go beyond the features and find the emotional hook that moves buyers to act.
Whether you're selling a home, helping a client buy, or looking to deepen your influence as a relationship-driven agent, this conversation will change how you look at your role.
👉 Learn how to tell the kind of stories that sell—not just homes, but visions of a better life.
By Matt Bonelli and Garrett Frey4.9
3636 ratings
Storytelling is a true art that can elevate your sales game. It’s the secret sauce behind truly effective selling—but most agents aren’t using it.
What makes someone fall in love with a home? It’s rarely just the square footage or upgrades. It’s the story. A memory it evokes. A feeling it creates. Drawing on nostalgic car culture and firsthand experience, Garrett and Matt unpack how great agents go beyond the features and find the emotional hook that moves buyers to act.
Whether you're selling a home, helping a client buy, or looking to deepen your influence as a relationship-driven agent, this conversation will change how you look at your role.
👉 Learn how to tell the kind of stories that sell—not just homes, but visions of a better life.

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