In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency.

Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time.

Key Takeaways

1. Different Generations = Different Timelines

• Gen Z needs an average of 11 exposures before following a brand.
• Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom.
• Boomers need only 3 exposures on average.
• The more content someone consumes, the more desensitized they become—especially Gen Z.

2. Trust and Time in Marketing

• Most people don't take action the first time they see you unless they're in a crisis or acute pain.
• Content overload and algorithm filters mean you're competing with everything—not just other chiropractors.
• Patience is essential in relationship-based marketing.

3. Match Your Marketing to Your Intentions If you need patients today, prioritize:

• Acute care marketing
• SEO and Google Ads
• Networking with professionals

If you're building a long-term brand, focus on:

• Content marketing (blogs, videos, podcasting, community involvement)
• Authority building (testimonials, reviews, collaborations)
• Social media presence (but know it takes time!)

4. Tailor Your Tactics by Demographic

• Older patients: Use Facebook, email, direct mail, print, TV, radio.
• Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations.

5. Don't Fish in the Wrong Pond Align your:

• Target audience
• Marketing platform
• Message and tone
• Budget and expectations

Actionable Tips for Chiropractors

• Need patients fast? Prioritize acute care, SEO, and local Google Ads.
• Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media.
• Want trust over time? Focus on storytelling, authority, and being visible both online and offline.
• Don't fake it. Be genuine and let your personality come through in your content.
• Adapt. Stay aware of platform changes and be ready to evolve your strategy.

Final Thoughts

"Marketing isn't magic—it's a process. And if you're marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don't match, you're just wasting time and money."

Work With Jerry

Want help with your website, SEO, or want to get unstuck in your practice? Visit RocketChiro.com and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join