Maestro on the Mic

MOTM #499: Don’t Fall Into the Branding Trap


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I’m here to save you from the Branding Trap. Fonts and colors and a cool logo are fun, no doubt about it, but don’t make the mistake of thinking that having “perfect” branding is what’ll make you successful. Nobody will care what your brand looks like if they have no idea what your brand stands for. Before you fall into the Branding Trap, listen to this episode and I’ll tell you what to do instead.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:
  • What is the branding trap?
  • Branding, brand identity, and brand personality
  • Find your voice and message first
  • Your initial brand identity
  • My initial branding choices
  • Don’t overcomplicate things
  • A rebrand should simplify
  • How you'll know if it's working
  • Links & Resources For This Episode:

    Watch this episode on YouTube!

    Get on the Waitlist for the Instagram Intensive!
    Get in a Maestro Meeting with me
    Connect with Lex for everything SquareSpace
    My design recommendations:
    My sister, Cecelia: @silvershieldmaiden
    Kristen Mann: @kristenmanndesign
    Cams: @cams.nutritiondesignlab

    Check out the full transcript for this episode here!

    Catch me on the socials: Instagram | YouTube | Twitter | TikTok | Facebook

    ...more
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    Maestro on the MicBy Dr. C. Shante Cofield, The Movement Maestro

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