Why should one go to a movie theatre and spend a lot of money on a film when one could stay home and watch it in private surroundings? Films are everywhere to be seen, nowadays. They can be streamed, can be watched on different screens, at your leisure and own rhythm. The digital revolution has opened many ways for the distribution of movies. The whole film industry – from film producers to festival and theatre directors – faces new challenges in their . How does one render a visit to the movies attractive? Which formats should be produced? Eric Facon’s guests address these diverse questions from different points of view : Jenny Billeter, co-program director at the cinema Xenix in Zurich, Elie Grappe, a young film director from Lyon, France, Stefano Knuchel, Project Manager Filmmakers Academy and Michael Sennhauser, Film editor at Radio SRF in Basel.