In Episode 471, host Matt Jones chats with Sean Samson, founder of Sean Samson Training to dig deep into the world of service and maintenance agreements for contractors. Sean shares his journey from an electrical service agreement sales rookie to training contractors around the globe, helping them transform transactional businesses into predictable, recurring revenue powerhouses.

⏱️Timestamps:
00:00 "Maximizing Lifetime Value in Marketing"
06:31 "Five Reasons People Don’t Buy"
07:16 "Optimizing Sales & Service Processes"
11:36 "Scaling Business Growth Strategically"
16:18 B2B to Residential Transition Challenges
19:39 "Improving Service Through Proactive Leadership"
21:40 "Undervaluing Service Expertise Hurts Business"
25:07 Clients vs. Customers in Contracting
28:48 "Trust Built on Intimacy"
32:20 "Transactional Revenue Lacks Excitement"
35:36 "Contractors as Sales Organizations"
41:22 Compounding Revenue Drives Business Success
43:02 "Importance of Trained Salespeople"
45:45 "Tech Selling vs Doing"
50:00 "Contracting Growth Challenges Unveiled"

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