MWH 230 : The Thing That Changes Everything - Creating Stability And Consistent Revenue In Your Business

This episode of Mums With Hustle podcast is dedicated to you, the women who not only believed in themselves, in each other, and all of the future sisters who will decide to join the Social Method Society. You showed that you believe in me as your coach and your mentor in business. And for that, I am forever grateful 🙏I thought I’d give you a bit of backstory about my business. A peek behind the curtain about how my business started and how it looks today...In 2018, I completely changed everything about my business. At the end of July that year, I decided to axe ALL digital products and services that I had previously been offering (even though they were profitable). In fact, they were bringing in multiple 6 figures. But at that time, I had just given birth to my second son, Jude. My intuition was telling me that it was time to make a big change.Most people might’ve looked at me like I was crazy to get rid of all of those products that were giving me multiple income streams. But I had to follow my intuition. The decision popped into my mind to axe everything and focus on ONE thing.

For me, that one thing was an online membership.

So I launched an online membership, and I launched it without having made the actually membership. Yep. Nothing inside, but I invited people to join.If you’re interested in learning how to start and grow a membership, I’m inviting you to head on over to mumswithhustle.com/tribe.This style of launch is called a “Beta Launch” or “Founding Member Launch.” The people who jumped on board became my founding members.It’s important that I share this with you because I know many of you are considering launching either a membership or online course. This information is extremely valuable.Here’s how my own Founding Member Launch went down:

It all began because I saw the need.

Before, I used to offer one on one high level Instagram strategy coaching to women in business. We’d talk about their ideal customer avatar, how to attract them on Instagram, how to sell without being salesy, how to use Instagram Stories, write captions that build their business, how to grow their email list with Instagram, drive traffic to their website with Instagram, how to launch their offers on Instagram, what to post on Instagram…. and so much more!As much as I loved doing this, anyone that has coached before will tell you that it is a MASSIVE energy exchange. I would only be able to serve a maximum of four clients a month. I also had other digital products to sell that all required promotions (such as ebooks, a course and one-on-one services).Coaching was successful, and I was constantly booked. I could have opened more space to coach more clients but it did take a lot of my energy and left very little for the other areas of my business. I was sharing my Social Method marketing framework for Instagram, which I had developed myself to grow my own brand and business.Also, I’m a mum of two little boys. At that time, my eldest wasn’t even 3 and my youngest was only a few months old. So, it was A LOT.A lot of energy scattered in various areas.

Family and time freedom are core values of mine.

I’ve only ever wanted to design a business that allows me to work part-time hours, while still being able to make a difference in the lives of women and in alignment with my own core values.My current business model wasn’t sustainable and if I kept going like this, it would more than likely take it’s toll on my energy and emotional capacity to be there for my own family. I also really felt for my clients that wanted to continue working with me after the one-on-one coaching sessions. This model wasn’t serving me,