Have you ever cringed at the thought of putting your face behind your brand? Have you ever been nervous to speak on a video to your audience? Or jump-on and do an Instagram Story, or post a picture of yourself, or have overall fears of visibility on Instagram.... 

Then this episode is for you.

LISTEN NOW!

I’m sitting down with Peta Borg! She is a mum to three children and accounts manager for their family owned and operated food distribution business. Along with husband Jamie, they are celebrating 20 years of owning their own business, PJ’s Food Distributors. 

She is co-founder of The Argyle Affair, a foundation of artisan market, and also owns Local & Co Hampers. Now in its 4th year of trading, the business has grown from strength to strength, and along the way it has built wonderful relationships with clients and makers alike. 

In this episode, we are going to talk about:

• How to grow your product-based business using Instagram 
• How to work through that fear of visibility and embrace vulnerability in marketing
• Why it really is important for your own confidence and resilience that you surround yourself with other supportive business women. 

The truth is, consumers are becoming more savvy when it comes to supporting businesses and who they're going to give their hard-earned dollars to. People want to know who is behind a brand especially when it comes to online shopping.

When they see you as they go to your Instagram account, it increases the trust in in your brand and within the products and services you provide. When the trust is there, it speeds up their decision-making process.

That’s why it’s super duper important that we get really comfortable showing up and humanizing our brands, not just in 2021 but beyond, as we market our business forward.

And if you’re serious with growing your business with Instagram in 2021 and beyond, head-on over at socialmethodsociety.com!

Until next week, stay happy in your hustle.

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