In this week’s episode, I’m going to share with you my content marketing predictions and trends for Instagram in 2024! 

This episode is for you if you are woman who is growing her online course business, her membership business, her coaching business, her service-based business or if you sell a physical product. These strategies - well, trends - that I’ll be sharing are applicable to you regardless of your niche!

LISTEN NOW

It is important for us as business owners to stay up-to-date with the changes in content marketing, especially on Instagram as it is our core marketing platform. Instagram plays a vital role in growing our audience, brand presence, email list, and fueling our launches. 

By understanding the latest trends and strategies, we can avoid marketing with outdated tactics and instead leverage the opportunities that Instagram offers.

In this episode, I walk you down three major shifts that are particularly relevant for women in business regardless of you niche: 

1. Authentic Content Wins: Authenticity is the key to connecting with our audience. People are craving transparency, genuineness, and relatability. Perfectly produced content is no longer popular, instead people like to see content that feels real and personalised. Embracing our true selves and allowing our unique voice to shine through will inspire and energise our audience.
2. Brand Collaborations: Collaborating with other brands, creators, and influencers is becoming increasingly important on Instagram. Inside my Social Method Society, I encourage members to explore collaboration opportunities through content strategies like Instagram Story takeovers, going live with others, and cross-promotion. By leveraging brand collaborations, we can expand our reach and connect with new audiences.
3. Short Form Video Content: Short form videos, such as those in Instagram Stories and Reels, are dominating the platform and capturing the attention of users. These videos allow us to deliver engaging and innovative content that tells a story. As user behavior evolves, Instagram's algorithm favors short form video content. Incorporating this trend into our content strategy will help us connect with our audience more effectively.

Remember tha

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
   It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now.
3. Inner Circle Mastermind
   Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time cour...