In this week’s episode, I’ll be diving deep into three advanced pre-launch strategies specifically designed for Instagram which you can use to have a successful launch of your online membership. These strategies are all about drumming up awareness and excitement before opening the doors to your membership!

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These strategies are not only for those who already have a membership, but also for those who are considering adding one to their business will help set you up for a successful membership launch.

Strategy #1: Utilise storytelling with carousel posts.
Create engaging carousel posts that share the success stories of your current members. Take your audience on a journey of transformation by showcasing before and after images or videos. Celebrate the incredible progress your members have made and inspire others to see themselves in those success stories. By highlighting these stories, you allow potential members to see themselves in the experiences of others, which can greatly influence their decision to join.

Strategy #2: Create interactive Q&A Instagram Stories.
Throughout your pre-launch runway, engage your audience through interactive Q&A stories. Ask specific questions about their frustrations, pain points, or challenges related to your niche. By addressing their current state and offering solutions, you will inspire them to move towards a future state of pleasure and fulfillment. T

Strategy #3: Provide sneak peeks through Instagram Reels.
Provide sneak peeks through Instagram Reels. Sneak peeks generate curiosity, interest, and excitement. Since a membership is not tangible, it can be challenging to show members exactly what they will be getting. Use Instagram Reels to showcase exclusive content, resources, or behind-the-scenes glimpses of your member portal or Facebook group. These sneak peeks will generate buzz and anticipation for your upcoming launch.

By implementing these strategies, you'll create more awareness around your membership offer and set yourself up for a launch that truly shines. Whilst many people focus solely on the open cart period, remember, the magic lies in the pre-launch phase.

The strategies are simple to do, but the follow through is the hard part and you deserve to be seen and celebrated for whe

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