In this episode, I’m going to walk you through launching your membership on Instagram with the power of reels! These are the secrets for using reels to grow two of my longstanding memberships, Social Method Society and Inner Circle Mastermind, which also work to add thousands of people to my email list and drive traffic to my weekly podcast.

Get a pen and paper for this one because it's a bit of a mini training and maybe this is an episode that you want to bookmark or put on your favourites or come back to time and time again because it is that good.

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I want to give you the strategy pieces that I use to have thousands of people opting into my launches, downloading my freebies and becoming members. How you use reels can have a powerful impact on your membership growth. So, let's dive in and discover how you can leverage reels:

1. Creating Authentic Reels Content: Establishing a genuine connection and fostering an engaged community.
   This approach will help you build trust, resonate with your audience, and attract like-minded individuals who are eager to join your membership community.
2. Reframing Hooks: Increasing engagement and converting viewers into members.
   Mastering the art of reframing hooks will significantly boost your conversion rate and contribute to the success of your membership launch.
3. Caption Secrets for Reels that Convert: Enhancing storytelling and driving action.
   By leveraging caption secrets, you can effectively complement and amplify your video content.
4. The Magic is in DMs: Building personal connections and converting leads.
   By implementing smart DM strategies, like utilizing tools such as ManyChat, you can engage in personalized conversations, answer questions, and provide value to potential members.

Here’s a little assignment to help you implement the learnings from this episode - use this template to create a hook that speaks to your ideal customer:

For Instagram Reels:
Dear algorithm,
show this to (insert audience) who want to (insert their desire) this year.

For captioning your post:
Caption to begin with " Here's your strategy" or

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This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Create a digital business that aligns with your lifestyle and values. This program offers tools and strategies to help you grow your digital business in a values aligned, balanced way. Discover more here.
3. Inner Circle Mastermind
   Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here....