In this week’s episode, we dive into the journey from cold to warm to hot audiences and explore why it’s impossible to sell to a cold audience directly.

I will be sharing practical steps to build a customer journey that feels authentic to meet your audience exactly where they are. From a party analogy to nurturing connections through content, I will walk you through how to create trust, relatability, and meaningful connections that transform followers into clients!

LISTEN NOW

What You’ll Learn:

• Why a cold audience won’t buy and the importance of warming them up
• The buyer’s cycle and recognising the different stages your audience is in
• The role of storytelling and relatable content in building trust
• How to create connection content that nurtures and engages
• The importance of leading with love, vulnerability, and consistency

I can’t wait to hear what resonates with you in this episode. Send me an email at [email protected] or a DM on Instagram @mumswithhustle if anything sparks a new idea or an “aha!” moment. I’d love to hear from you!

Until next week, stay happy in your hustle.

Send us a text

This podcast is brought to you by Tracy Harris. Explore our offerings to elevate your business:

1. Social Method Society
   Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here.
2. Freedom Filled Business
   Create a digital business that aligns with your lifestyle and values. This program offers tools and strategies to help you grow your digital business in a values aligned, balanced way. Discover more here.
3. Inner Circle Mastermind
   Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here.
4. Reels for Business Course
   Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time course will equip you with the skills to leverage short-form video for your brand on Instagram. Sign up here....