In this week’s episode, we dive into the journey from cold to warm to hot audiences and explore why it’s impossible to sell to a cold audience directly.

I will be sharing practical steps to build a customer journey that feels authentic to meet your audience exactly where they are. From a party analogy to nurturing connections through content, I will walk you through how to create trust, relatability, and meaningful connections that transform followers into clients!

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What You’ll Learn:

• Why a cold audience won’t buy and the importance of warming them up
• The buyer’s cycle and recognising the different stages your audience is in
• The role of storytelling and relatable content in building trust
• How to create connection content that nurtures and engages
• The importance of leading with love, vulnerability, and consistency

I can’t wait to hear what resonates with you in this episode. Send me an email at [email protected] or a DM on Instagram @mumswithhustle if anything sparks a new idea or an “aha!” moment. I’d love to hear from you!

Until next week, stay happy in your hustle.

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