We’ve all had those moments where we know we need to post something…but have absolutely no idea what to say. In today’s episode, I’m breaking down the simple mindset shift that will help you create better Instagram content without feeling like you have to reinvent the wheel every single time.

Creating great content isn’t about being clever. It’s about being accurate, relevant, and empathetic. And one of the fastest ways to build trust is by speaking to your clients in the same words they use. Today I’m sharing where to find that language, how to use it, and why this approach works so well for brand photographers who want to create content that genuinely resonates.

We’re talking:

• The real reason you get stuck wondering what to post
• Why client language is the foundation of strong messaging
• The exact places to collect content ideas
• How to stop writing for photographers and start writing for your actual brand clients
• Why vague, AI-ish captions don’t convert...and what to do instead
• How to use repeated questions as your content roadmap

Links & Resources

• 💻 Join Behind the Shot: my course that teaches you how to price, plan, shoot, and deliver brand sessions that attract more dream clients: maddiepeschong.com/behindtheshot
• ✔️ When you join Behind the Shot, you'll be able to join the 3-day portfolio-building challenging I'm hosting December 15-17 (live training + replays available!)
• 📸 Grab the Brand Photography Questionnaire Template: www.maddiepeschong.com/shop
• 📝 Blog: More tips and tools to grow your personal brand photography business
• 💬 Questions or episode ideas? DM me on Instagram!

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

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