Prior to building business plans and hanging out your shingle comes a big (the biggest!) question in your business journey. Are you suited to being in business? And is it a path you should go down?

Being in business is sadly not for everyone. It requires more than just loving coaching. It asks you to embrace a dual identity of coach and CEO, and a willingness to tackle challenges you can’t anticipate.

In this episode I walk you through the green flags, the red flags, and the key willingness factors that will shape whether business ownership is right for you.

If you’d like support building your corporate coaching business, including stepping fully into your CEO role and growing sustainably, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.