In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth and future of the business.

In many cases, they are hard to make for a gym owner since they affect the clients in one way or the other. But they have to be made.

These are decisions such as:

- Rate increases

- Scheduling changes

- Equipment changes

- Location change

- Remodeling

- etc

Most gym owners often hesitate to make the decisions for fear of upsetting their beloved clients.

But if you want to survive in the fitness industry and thrive, you have to get out of your own way and put emotions aside. You have to look at the data and the math, then make the hard decisions.

Sure enough, a few clients may not like it, but it’s for the good of the business, and that’s all that matters. You’ll end up in a far better position than before implementing the change.

Tune in for tips on making major changes in your gym and retaining a majority of your clients!

Key Takeaways

- The Iron Circle experience (01:00)

- Overcoming self-limiting beliefs (05:13)

- How to implement major changes in your gym (10:42)

- Look at the data and the math (10:42)

- You can afford to lose a few clients (12:54)

- Hard business decisions need to be made (13:41)

- A rebrand is one way to make more money (18:08)

- Business built to scale (23:44)

Additional Resources 

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

Learn more about The Iron Circle