Imagine finding out your CSA was starting WAY earlier than planned, and you had to onboard your customers in 4 days. That's exactly what happened to me this year. In this episode, I break down the ESSENTIALS of customer onboarding -- what to talk about and how.

Have you thought of doing a "Market Card" style CSA, but weren't sure how it worked? Well today's guest is Jen Browning of Juniper Layne Farm in Portland, and she answers all the details for how to set up this kind of CSA. A gold mine of step by step information!

Getting a new customer to buy for the first time is a critical step you must ace as a business. It's the moment when the relationship changes from "observer" to "buyer." One of the best ways to finesse this key moment in the customer journey is to build a great first offer. In today's episode, my guest Juliet Orezietti shares her strategy of "the Weekly Special" and how she uses it to build her email list and turn fence-sitters into paying customers.

Take my free 7 Day Instagram Stories Challenge at mydigitalfarmer.com/IGStories. Are you making the most of Instagram Stories to grow your connection with your followers? Today's guest Kendall Ballantine from @MarketingforFarmers shares her expertise in all things Instagram to help you learn 5 tips to turn your IG Stories into sales. 

In today's episode, I feature a case study of a CSA farm that's ALSO doing online orders, shipping, and farmer's market. Ann Stone of Elmwood Stock farm shares her marketing secrets that help her get discovered by the likes of Cook's Illustrated Magazine and Spruce Eats.

Ever heard of the NextDoor app? I've been hearing farmers mention it from time to time as a GREAT way to sell their products. So I decided to investigate. In this episode, I interview Rowan Miller of RowanTree Farms, who explains how this social media app works, who it's best for, and how to use it to sell more of your products.

When I first learned marketing fundamentals, I kept hearing my teachers talk about delivering a "quick win." In today's episode, we talk about what this looks like in your sales strategy, and I talk through the characteristics of a quick win in real life. By the end of this episode, you'll be able to quickly build 3-5 quick wins into your customer journey system, that will create raving fans and increase your retention.

Writing a CSA Handbook is often an overwhelming job the first time you tackle it. This document acts as your "Users Manual' for your CSA members - the one source of truth to spell out your membership agreement and policies and procedures. But what should you write in it? Find the answers in this episode!

So you've got this great lead magnet. No what do you do with it? In this podcast, I share 10 different places you can promote that lead magnet to help you grow your email list with qualified potential clients! 

Have you ever thought about partnering with a community supported fisherman in your CSA? Neither had I -- until I got a call from Aaron Sechler of Citizen Salmon Alaska. In this podcast episode, you get to be a fly on the wall, and listen in on our initial Zoom call where Aaron and I talk out the possibilities and rethink the word "local." My hope is that you might consider adding this product line and partnership to your own CSA, as we find ways to collaborate with other local-minded businesses!