If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more of them? Meet the "Lead Magnet" -- a digital form of "bait" to hook new customers.

What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? One of the fundamentals of marketing... get ready.

What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? One of the fundamentals of marketing... get ready.

Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can possibly uncover as a marketer. Let's dive in!

Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can possibly uncover as a marketer. Let's dive in!

When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters. In this podcast, we talk about "messaging hierarchy" and how to figure out what to say WHEN.

Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how to build one for your farm.

That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambassador, wouldn't you want to know what they are?...That's what this episode is all about.