It’s the year 2000, and Steve Jobs wants Apple computers to be able to burn DVDs, but there’s a problem. A big problem. 

At the time, DVD burners cost tens of thousands of dollars, and they’re incredibly difficult to use. Neither of those features fit the Apple MO. Jobs’ solution was revolutionary, but not just for the world of computing, or even the world of business. 

Author Greg McKeown uses the lesson in this illustrative anecdote to radically simplify his work and his life, and it all starts with “zero”. 

You can find the full interview here: Work less, achieve more, with Greg McKeown

Connect with Greg on Twitter or Linkedin, and find Effortless here

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CREDITS

Produced by Inventium

Host: Amantha Imber

Sound Engineer: Martin Imber

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