Why would Four Pillars Gin turn down the opportunity to open another distillery? That’s an important question, because the answer isn’t necessarily obvious. After all, more must be better, right? 

That depends, and to avoid falling into a never-ending cycle of discussing what it depends on, Four Pillars co-founder Matt Jones and his team have developed a series of frameworks to aid their decision-making.

Opening another distillery might service some of some of the company’s goals, but is it the right decision for right now? What if instead, the better option is to open not a distillery, but to open a ‘home’, where the goal is not to further the craft of making gin, but to celebrate the craft of making cocktails? 

Whichever option ends up being better, Matt and his team are far more likely to choose wisely when they can consult a series of carefully designed decision-making frameworks. When you have many reasonable choices in front of you, the discussion then needs to be guided by a higher goal, and that’s exactly what these frameworks facilitate. 

Matt teaches you how to design your own decision-making frameworks, and shares the ones that have most helped Four Pillars.

Connect with Matt on Twitter or at the Four Pillars Gin website

You can find the full interview here: Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics

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CREDITS

Produced by Inventium

Host: Amantha Imber

Sound Engineer: Martin Imber

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