11.30.2023 - By Mike Michalowicz, AJ Harper
On this episode of DWTB, AJ Harper and Mike Michalowicz discuss the challenges and lessons learned from their least successful book, Surge. How could this book tank, after the astronomical success of Profit First? (Hint: you’ll find out!) You’ll also hear about the mindset shifts they both had to make to keep working together because this episode details their never-before-spoken-about partnership break.