On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz focus on how they came to write Mike’s best-selling book, Profit First, using the “reader first” method. They self-published the book as their publisher didn’t believe it could sell and wanted them to write a different book entirely. (The book went on to sell over a million copies…) AJ and Mike explain how they came to understand what their readers needed after The Pumpkin Plan as opposed to the book the publisher pitched, then set out to write that book.

In this episode, you’ll learn that a must-read book not only must be compelling, but that it must deliver on its promise. They’ll touch on using the Hero’s Journey to not only keep the reader on the page, but how it can help authors structure their books and ultimately build trust.

(You’ll even get some insider baseball knowledge on how to accurately track book sales and some of Mike’s gonzo methods for marketing!)

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Other Books Mentioned:

The Coaching Habit, by Michael Bungay Stanier: https://boxofcrayons.com/boc/the-coaching-habit-book/

Connect with AJ & Mike:

AJ Harper: 

https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First:  https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur:  https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

All In: https://mikemichalowicz.com/all-in/

Surge: https://mikemichalowicz.com/surge/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:  

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/