We all love talking about what worked on Instagram, but what about the posts that totally flopped? In this episode, I’m breaking down my “worst” Instagram content from the year, what those posts had in common, and why I’m actually not upset about any of it.

This is the second part of a little two-episode series - last week I walked through my best content and this episode is taking a looking at my worst performing content. Spoiler: a lot of my “worst” content is also some of the most important for building trust, deepening relationships, and growing my brand long-term.

We’re talking:

• Why my lowest-performing posts are almost all talking head reels
• How longer, more thoughtful content can still be wildly valuable even with low reach
• The difference between content creator goals and business owner goals
• How I’m using my Consistency Cure series, even though it’s not topping my analytics
• Practical ways to improve “bad” posts without scrapping the idea completely
• How to look at your own worst-performing content without making it personal

Links & Resources:

• 📉 See my "worst" performing content stats: on the blog
• 🎧 Check out last week’s episode on my best Instagram content from the year
• 📱 Connect over on Instagram: @maddiepeschong
• 💻 Learn more about twelve month program for brand photographers who want to attract and book more clients: Rebrand

Let's Connect:

• Website: maddiepeschong.com
• Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear.