Good. Better. Broker.

Nail the First 90 Seconds of a Call | Episode 89


Listen Later

The following guest sits down with host Justin White:

•   Eric Katz – President, Independence Home Loans

You can’t always win a deal in the first minute and a half of a sales call, but you can certainly lose it. How can mortgage loan originators set themselves up for success on the phone? Listen to episode 89 of Good. Better. Broker. as we sit down with a mortgage broker who reveals a sales philosophy that helped his company bring in almost $1 billion in loans last year.

In this episode of the Good. Better. Broker. podcast, you’ll learn strategies for nailing the first 90 seconds of a sales call.


In this episode, we discuss...

•   1:32 – keys to Eric’s success as a mortgage loan originator
•   2:45 – how Eric trains his sales team
•   3:47 – 3 keys to the beginning of a sales call
•   5:19 – why the first 90 seconds of a sales call are crucial
•   6:45 – starting calls the same way
•   8:46 – building trust and understanding clients’ needs
•   10:14 – having the right mindset before getting on a call
•   11:43 – the importance of having no distractions while on a call
•   12:36 – learning and using sales scripts
•   14:53 – how to disarm and differentiate
•   16:28 – tracking data and call coaching
•   19:21 – Eric’s message to LOs on the first 90 seconds of a call


Show Contributors:

Eric Katz
Connect on LinkedIn
Connect on Facebook
Connect onInstagram


About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter

Connect with UWM on Social Media:

•   Facebook
•   LinkedIn
•   Instagram
•   Twitter
•   YouTube

Head to uwm.com to see the latest news and updates.

...more
View all episodesView all episodes
Download on the App Store

Good. Better. Broker.By Justin White

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

48 ratings


More shows like Good. Better. Broker.

View all
BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,812 Listeners

Real Estate Rockstars Podcast by Aaron Amuchastegui

Real Estate Rockstars Podcast

882 Listeners

Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

Real Estate Training & Coaching School

687 Listeners

Loan Officer Leadership by Steve Kyles

Loan Officer Leadership

218 Listeners

The Tom Ferry Podcast Experience by Tom Ferry

The Tom Ferry Podcast Experience

1,125 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,536 Listeners

Loan Officer Freedom by Carl White

Loan Officer Freedom

749 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,045 Listeners

Kwik Brain with Jim Kwik by Jim Kwik, Your Brain Coach, Founder www.KwikLearning.com

Kwik Brain with Jim Kwik

4,810 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,331 Listeners

Broker-to-Broker by AIME Association of Independent Mortgage Experts

Broker-to-Broker

72 Listeners

The Loan Officer Podcast by Dustin Owen

The Loan Officer Podcast

194 Listeners

Real Estate Rookie by BiggerPockets

Real Estate Rookie

1,838 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

157 Listeners

On The Market by BiggerPockets

On The Market

900 Listeners