Byron Lazine and Nicole White discuss the National Association of Realtors' (NAR) full consumer ad campaign, the Connecticut Realtors' SuperBowl commercial, NAR’s First-Time Buyer TV series, and the difference between NAR’s campaign and Homes.com’s Super Bowl ads

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Connect with Byron Lazine: https://www.instagram.com/byronlazine

Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/

This episode's sources:

https://www.nar.realtor/thats-who-we-r?narmail=CAC3%2F1%2F24&date=03-02-2024&user=4005647&itid=9166647

https://www.youtube.com/watch?v=UB0VHE4Ao-0

https://www.youtube.com/watch?v=fGz99trkmWs

https://www.youtube.com/watch?v=OurYYiwomm8

https://nowbam.com/how-much-is-nar-paying-its-executives-and-independent-contractors-a-breakdown-of-compensation-from-2011-2021/

Timestamps:

00:00–01:15 Intro

01:15 NAR full consumer ad campaign

02:27 NAR’s Friday email to their members (March 1st, 2024 @ 8 pm)

07:27 NAR commercial #1 & reactions from Byron and Nicole

08:58 Commercial #2 (remote property tour)

11:00 Connecticut Association of Realtors Super Bowl commercial

13:30 The Gary Vee 101: “I’d be embarrassed to put that on my social media….”

15:40 Byron’s take on NAR’s First-Time Buyer TV series (in its 4th season on Hulu)

19:59 Comparing the NAR commercials to the Homes.com Super Bowl commercials

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#nationalassociationofrealtors #superbowlcommercial #marketing