At BossMom, we're normalizing the conversations that help you grow a business while raising a family.

In this episode, Dana breaks down the critical difference between sharing that builds your business and sharing that kills sales. She explores the concept of wounds versus scars—why sharing too soon can make customers back away, and how waiting for the lessons to crystallize creates content that converts. From her own experience with grief tanking her revenue to learning when vulnerability becomes a powerful teaching tool, Dana gives you the framework to know exactly what to share online and when to share it.

Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/uncategorized/vulnerability 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode:

✨ The relatability factor: what makes content connect versus what pushes people away ✨ Wounds vs. scars: the critical framework that determines if your vulnerability builds or tanks sales✨ Why "monetizing your healing" sabotages your business (and what to do instead) ✨ The two questions to ask before sharing anything online ✨ How to know when shame has transformed into a lesson worth teaching ✨ Why your audience isn't the same as your inner circle (and why that matters)

Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.comhttps://bossmom.com