June 26, 2025

Neil Trickett: Unlocking Success: Marketing Strategies for Physical Therapy Practices

40 minutes

In this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Neil Trickett, a physical therapist and former private practice owner who has transitioned into a marketing guru. Neil shares his journey from being a physical therapist to leading a successful multi-seven-figure marketing agency, Practice Promotions. He discusses his passion for helping PT owners grow their businesses and achieve their desired lifestyles. The conversation highlights the importance of effective marketing strategies in the physical therapy field and provides valuable insights for clinic owners seeking to increase patient volume. Tune in to learn helpful tips on how to leverage marketing for your practice's success!

Time Stamps:

[00:01:20] Physical therapy career journey.

[00:06:40] Working with your spouse.

[00:10:03] Business partnership dynamics.

[00:13:21] Marketing for healthcare practitioners.

[00:15:10] Patient relationship marketing strategies.

[00:22:07] Marketing audit for practices.

[00:23:11] Online discoverability in healthcare.

[00:28:04] Website design and patient marketing.

[00:32:18] Marketing investment and metrics.

[00:36:20] Marketing planning and budgeting.

[00:39:00] Learning and executing quickly.More About Neil Trickett:

Neil is a physical therapist, former private practice owner of 8 years, and CEO of Practice Promotions, the leader in marketing strategy, digital marketing, websites, and print marketing for the PT industry. With 20 years of real-world experience, Neil has helped over a thousand PT clinic locations across the US and Canada, implement the right marketing strategies and systems to exponentially grow their new patient numbers.

Neil and his wife, Amy co-owned their successful physical therapy practice in Boynton Beach, FL for 8 years, developing marketing strategies and systems along the way. He has dedicated his career to helping elevate the profession of physical therapy in the public, by empowering rehabilitation practices to successfully market themselves to their local communities.

Resources from this Episode:

Practice promotions Website

Neil on LinkedIn

Practice Promotions on Facebook

Practice Promotions on Instagram

Practice Promotions on YouTube

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