It's no secret surgeons don't like being told what to do—so how do you get them to think that adopting a new approach was their idea? For a fresh perspective, we sat down with Dr. Betsy Grunch, a board-certified neurosurgeon who was recently named to Georgia Trend's Top Doctors List for the third year in a row. Join us as Dr. Grunch shares why she's glad to see the practice of "accosting [docs] at the scrub sink" fading, the real reasons why some of her colleagues shy away from paradigm-shifting procedures for SI joint pain, her ingenious use of social media, and the behaviors that separate cringeworthy reps from trustworthy partners.

In this episode, you'll learn:

• How to distinguish staunch nonbelievers from curious would-be converts
• How to tailor your approach to fit each surgeon's unique style
• Why you need to understand which patient types irritate your customer the most
• The impact of presenting case studies on social media

Plus, we explore the importance of humanizing providers in your outreach.

Resources from this episode:

• Download the Behavior Change Blueprint
• Follow Dr. Grunch on IG
• Follow Dr. Grunch on FB
• Follow Dr. Grunch on TikTok

Social Media:

• Connect with Dr. Grunch on LinkedIn
• Connect with Zed on LinkedIn
• Connect with Clark on LinkedIn