A listing-based business is a lot more profitable than a buyer-based one, but it’s also harder to grow and scale. Generating seller leads isn't as simple as purchasing a list of buyers. It takes strategy and intentionality to turn a homeowner into someone who’s ready to list.

Driving listings is a lot harder than holding an open house, but not impossible. When we build a rich database of homeowners, incubate them and provide value, seller lead gen becomes predictable.

How can we see the opportunities sitting in our databases? How do we put intentionality behind our database nurture? In this episode, I’m joined by Ryan Young, a real estate team leader and founder of real estate platform, Fello. He shares how his tool is helping agents put more value into their database and extract more business out of it.

Our industry is lopsided on how we position and build our businesses. It’s very buyer-based. -Ryan Young

Three Things You’ll Learn In This Episode  

-Put the data into database

Some agents have thousands of names in their database, but they don’t know much beyond that. What information is vital to the success of our lead nurture and conversion?

-Don’t get out-scripted by the seller 

How does Fello help us increase conversion by showing us where we went wrong in the follow up process? 

-Never cold call again 

How do we level up the quality of the list of people we call? 

Guest Bio