A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.

Gen Z is unlike any other generation we have had before. They are even different from the millennials. The reality is that they are with us now in the workforce, and we better understand what drives them.

This generation grew up with full access to the internet, screens, and technology. This significantly impacts their worldview and, by extension, their social skills.

In the fitness industry, gym owners need to learn how this generation and their unique traits will impact their business.

Tune in to this episode as Tim and Randy discuss how best to work with these new kids on the block!

Key Takeaways

- Social skills for Gen Z (01:26)

- The declining value of hard work (04:37)

- The illusion of quick success (06:11)

- How gym owners can keep hold of younger coaches (13:20)

- What we offer our coaches here at our gym (15:36)

- What drives Gen Z? (18:43)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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