New Media

New Media

By Matt McGarry and Kolby HatchBusinessEntrepreneurship
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New Media episodes

  • The Little-Known Way Creators Are Building BILLION Dollar Businesses

    Matt McGarry discusses the concept of Negative CAC—how smart companies turn marketing into profit. He shares real-world examples from media and SaaS, showing how digital products and media can fuel growth and long-term profitability.

    Learn more about negative CAC:

    https://www.newsletteroperator.com/p/negative-cac

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    Episode Topics & Timestamps

    00:00 Understanding Negative Customer Acquisition Cost (CAC)

    02:58 Examples of Negative CAC in Action

    05:53 The Role of Media Companies in Negative CAC

    08:59 Long-term Implications and Future of Negative CAC

    12 min
  • Why Legacy Media Doesn't Understand Newsletters, The Best Type of Lead Magnet, and More

    Matt and Ryan discuss the digital transformation challenges facing legacy media, from shifting to subscription models to embracing email marketing. They explore innovative newsletter growth tactics, AI’s role in democratizing software development, and evolving strategies for software acquisition. They also share how tools can serve as lead magnets, why community-building matters, and how micro ads can unlock new revenue for digital publishers.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind 
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 The State of Legacy Media Companies

    02:51 Challenges in Digital Marketing for Traditional Media

    06:04 Innovative Newsletter Strategies for Growth

    09:12 Opportunities in Legacy Media Transformation

    12:12 The Power of Email Marketing in Subscription Models

    14:49 The Future of Digital Products and Marketing Strategies

    23:39 The Evolving Landscape of Software Acquisition

    28:03 Harnessing AI for Web App Development

    33:11 Leveraging Tools as Lead Magnets

    38:51 Innovative Monetization Strategies in Newsletters

    43:12 Building Community Through Events

    48 min
  • 5 Ways To Get Your First 1,000 Newsletter Subscribers (From Scratch)

    Matt shares actionable strategies for launching and growing a successful newsletter from the ground up.

    Get the first 1,000 subscribers guide: https://www.newsletteroperator.com/p/first-1000-newsletter-subscribers

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    Episode Topics & Timestamps

    00:00 Getting Started with Newsletters

    09:03 Strategies for Growing Your Subscriber Base

    17:53 Building Relationships and Feedback Mechanisms

    22 min
  • How I'm Growing My Newsletter to 100k+ Subscribers and $5M+ Revenue

    Matt shares how he plans to double his email list from 50K to 100K and boost revenue in the process.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com


    Episode Topics & Timestamps

    00:00 Growing the Email List: Strategies and Goals
    08:06 Navigating Social Media Changes: From Twitter to LinkedIn
    15:51 The Power of Webinars in Building Trust and Conversions
    24:05 Key Takeaways: Lessons from 50,000 Subscribers

    25 min
  • "How Often Should I Send My Newsletter?"

    Matt discusses his top strategies for launching and growing a successful newsletter. He covers why starting with a weekly send builds consistency, how to use social media to grow your list, and ways to convert followers into subscribers. He also dives into lead magnets, monetization through ads, and the power of optimized profiles and direct messaging.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    Episode Topics & Timestamps

    00:00 Choosing the Right Newsletter Frequency

    03:07 Building Your Email List Effectively

    05:52 Converting Social Media Followers to Subscribers

    09:00 Creating Effective Lead Magnets

    11:55 Scaling Your Newsletter for Revenue

    16 min
  • How To Build Your Email List with $20 Per Day

    Matt discusses how to grow and monetize a newsletter on just $20 a day. He shares how to use Meta ads for lead generation, structure campaigns that convert, and the importance of testing creative. Matt also dives into smart monetization tactics—like paid recommendations—to cover ad spend and start earning fast.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    13 min
  • The "Owned Audience" Funnel

    Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches.

    Want more content like this?

    Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

    • Work with Ryan's agency Tailwind 
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 Exploring AI in Marketing

    03:00 Creative Applications of AI Tools

    06:08 Streamlining Content Creation with AI

    08:57 Building Effective Newsletter Funnels

    12:06 Maximizing Engagement and Conversion Rates

    14:58 The Future of Newsletters and Monetization Strategies


    38 min
  • UPDATE

    Join the free live training here: newsletter.training

    This episode is an update on the status of this podcast, our content, and what's happening next. 

    ---

    Other links:

    - Subscribe to the YouTube channel.

    - Join my free newsletter. 

    - Ask a question. 

    3 min
  • Jon Morrow - How To Make $10M+ With Courses

    Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.

    Episode Topics & Timestamps

    00:00 Finding Your Niche
    04:03 Jon's story
    10:00 Building a Business from Scratch
    14:53 Strategies for Launching and Growing Your Brand
    20:03 Effective Email Marketing Techniques
    23:04 The Journey of Course Creation
    25:35 Framework for Information Products
    27:58 Structuring Coaching Programs
    30:08 Optimizing Course Structure for Success
    34:20 Evaluating Course Effectiveness with Scorecards
    37:10 Building Credibility and Trust
    41:39 Navigating Ethical Marketing Practices

    Links Mentioned

    https://smartblogger.com/

    Great video on Jon's story: How He Made $10M To Pay For Medical Bills

    7-figure course scorecard. 

    Jon's email: [email protected]
     

    59 min

About New Media

From the publisher's feed

New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and…

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