New Media

Save your seat at the event: newslettermarketingsummit.com

Episode Description:

Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Event Overview

01:47 The Artist's Success Story

06:11 Building an Email List and Marketing Strategy

08:53 The Power of Surveys and Data Collection

13:56 Segmentation and Custom Messaging

17:57 Niche Expert Framework for Newsletters

23:09 The Nine Word Email Strategy

28:53 The Newsletter Flywheel Effect

Check out Ezoic: ezoic.com

Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com

Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers. 

Episode Topics & Timestamps

00:00 Understanding the Shift in Ad Revenue

12:09 The Evolution of Targeting: From Contextual to First-Party Data

20:40 The Value of First-Party Data in Advertising

27:58 The Art of Publishing and Business Success

29:53 The Evolution of Advertising Models

32:05 Maximizing Revenue through Advertising

34:04 Understanding Ad Revenue Trends

36:19 The Value of Traffic Sources

43:22 Leveraging First-Party Data for Growth

49:16 Identifying the Right Publishers for Programmatic Ads

50:56 The Future of Newsletter Advertising

53:01 Collecting Valuable User Data

Links Mentioned

https://www.ezoic.com/

https://www.youtube.com/@Ezoic

adrevenueindex.ezoic.com

Tyler Morin is the founder of The Water Coolest, a newsletter that offers irreverent takes on business and finance news. He shares insights on audience growth, monetization, Barstool Sports’ acquisition, reclaiming his newsletter, and the future of ad-driven and B2B content.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to Tyler Morin and Water Coolest

02:59 The Journey to Founding Water Coolest

06:03 Building an Audience: Strategies and Insights

09:01 Monetization and Transitioning to Full-Time

12:00 Early Sponsorships and Learning from Mistakes

14:58 Crafting an Irreverent Newsletter

17:59 The Evolution of Humor in Newsletters

22:48 Navigating Acquisitions: The Barstool Experience

30:11 The Changing Landscape of Ad Rates

34:41 Building a Newsletter at Barstool

39:46 The Return of The Water Coolest

42:50 Consulting: Helping Others Build Their Media Businesses

This episode is sponsored by Playbookz: Playbookz.co

Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.

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Save your seat at our event: newslettermarketingsummit.com

Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports.

He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Matt's agency GrowLetter

Get Justin's new book: SponsorMagnet.com

Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Matt's agency GrowLetter

Episode Topics & Timestamps

00:00 The Importance of Custom Pricing for Creators

09:16 Creating a Comprehensive Sponsorship Strategy

27:05 Attracting Brands: The STP Framework

28:32 Navigating the Complexities of Pricing Sponsorships

29:00 Understanding the ARC Framework for Collaborations

32:19 Pricing Strategies Based on Brand Goals

34:46 Creating Compelling Sponsorship Packages

39:04 Innovative Collaboration Examples

43:52 Crafting Effective Outreach Strategies

57:10 The Importance of Execution in Sponsorships

Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction to AdCrate and Growth Strategy

02:56 The Importance of Ad Creative in Paid Advertising

05:47 Navigating Media Platforms: Meta vs. TikTok

08:53 Static vs. Video Creatives: Balancing Production and Impact

11:49 Effective Static Ad Formats and Testing Strategies

15:09 Common Mistakes in Ad Creation and Copywriting Tips

17:55 Leveraging AI for Ad Copy and Customer Insights

20:47 Innovative Ad Formats: Memes and Interface Hacking

25:42 Understanding Hook Rates and Audience Engagement

28:10 Navigating Video Content Creation on a Budget

35:09 The Importance of Script Writing for Ads

40:50 Exploring Effective Video Lengths and Frameworks

43:40 Utilizing Motion Graphics for Enhanced Engagement

46:34 Iterating and Testing Ads for Success

Links Mentioned

https://www.adcrate.co/

Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Holiday Reflections and New Beginnings

02:03 The Honey Scandal Explained

17:48 Trends for 2025: Buying and Selling Insights

27:33 The Substack Ecosystem and Creator Independence

31:27 AI-Assisted Workflows for Content Creators

33:22 The Shift from Vanity Metrics to Revenue Focus

34:20 Emerging Newsletter Ad Networks

39:00 The Rise of B2B Newsletters and Creators

41:24 Challenges of Premium Newsletters

44:43 The Creator-in-Residence Model

48:55 The Future of Overseas Recruiting Agencies

Links Mentioned

https://newslettermarketingsummit.com/

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Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind 
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.