In today’s episode, my guest is Rohan Shah the Founder of <a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a>. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates.WHAT YOU WILL LEARN TODAYWhat is a modern product protection plan and why do customers ask for it.Why product protection plans increase a consumer’s intent to buy by about 25%.Why a well-executed post-purchase experience improves retention and loyalty.Product protection services are opportunities to improve your margins and upsell after the holiday season.LINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a><a href="https://blendjet.com/" rel="noopener noreferrer">BlendJet</a>EPISODE SPONSORToday's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer">FastSimon</a>, a leader in AI-powered shopping optimization. Hosted on Acast. See <a rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

In today’s episode, my guest is Rohan Shah the Founder of Extend. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates. WHAT YOU WILL LEARN TODAY What is a modern product protection plan and why do customers ask for it. Why product protection plans increase a consumer’s intent to buy by about 25%. Why a well-executed post-purchase experience improves retention and loyalty. Product protection services are opportunities to improve your margins and upsell after the holiday season. LINKS AND RESOURCES MENTIONED Extend BlendJet EPISODE SPONSOR Today's episode is brought to you by FastSimon, a leader in AI-powered shopping optimization. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Rohan Shah the Founder of <a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a>. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates.WHAT YOU WILL LEARN TODAYWhat is a modern product protection plan and why do customers ask for it.Why product protection plans increase a consumer’s intent to buy by about 25%.Why a well-executed post-purchase experience improves retention and loyalty.Product protection services are opportunities to improve your margins and upsell after the holiday season.LINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a><a href="https://blendjet.com/" rel="noopener noreferrer">BlendJet</a>EPISODE SPONSORToday's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer">FastSimon</a>, a leader in AI-powered shopping optimization. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

New Strategies For Maximizing Shopify AOV With Product Protection Services

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:

- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty

Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.

Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.

Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.

Let’s unlock your store’s true potential—together.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

Business

Entrepreneurship

Marketing

Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for: - Proven Shopify strategies, apps, and best practices that drive measurable results - Digital marketing tactics and retention playbooks that balance AI with genuine human touch - Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders - Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul - Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies. Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately. Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane. Let’s unlock your store’s true potential—together. Steve Hutt x-Shopify - DTC Founder - Podcast Host Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: https://www.instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

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