In today’s episode, my guest is Rohan Shah the Founder of <a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a>. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates.WHAT YOU WILL LEARN TODAYWhat is a modern product protection plan and why do customers ask for it.Why product protection plans increase a consumer’s intent to buy by about 25%.Why a well-executed post-purchase experience improves retention and loyalty.Product protection services are opportunities to improve your margins and upsell after the holiday season.LINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a><a href="https://blendjet.com/" rel="noopener noreferrer">BlendJet</a>EPISODE SPONSORToday's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer">FastSimon</a>, a leader in AI-powered shopping optimization. Hosted on Acast. See <a rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.

In today’s episode, my guest is Rohan Shah the Founder of Extend. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates. WHAT YOU WILL LEARN TODAY What is a modern product protection plan and why do customers ask for it. Why product protection plans increase a consumer’s intent to buy by about 25%. Why a well-executed post-purchase experience improves retention and loyalty. Product protection services are opportunities to improve your margins and upsell after the holiday season. LINKS AND RESOURCES MENTIONED Extend BlendJet EPISODE SPONSOR Today's episode is brought to you by FastSimon, a leader in AI-powered shopping optimization. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is Rohan Shah the Founder of <a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a>. They are the leading provider of modern product protection services that are similar to an extended warranty but so much more. Extend is an API-first solution that provides seamless integration into Shopify so merchants of all sizes can get up and running quickly with minimal effort. Learn how you can deliver a delightful experience your customers expect, while driving revenue, improving profitability, and creating more brand advocates.WHAT YOU WILL LEARN TODAYWhat is a modern product protection plan and why do customers ask for it.Why product protection plans increase a consumer’s intent to buy by about 25%.Why a well-executed post-purchase experience improves retention and loyalty.Product protection services are opportunities to improve your margins and upsell after the holiday season.LINKS AND RESOURCES MENTIONED<a href="https://ecommercefastlane.com/extend" rel="noopener noreferrer">Extend</a><a href="https://blendjet.com/" rel="noopener noreferrer">BlendJet</a>EPISODE SPONSORToday's episode is brought to you by <a href="https://ecommercefastlane.com/fastsimon" rel="noopener noreferrer">FastSimon</a>, a leader in AI-powered shopping optimization. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

New Strategies For Maximizing Shopify AOV With Product Protection Services

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.

Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

Business

Entrepreneurship

Marketing

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth. I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more. Here's what makes this podcast different: I've been on both sides of the table. 6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else. Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages. Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty. You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are. This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage. Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify." Steve Hutt DTC Founder | Podcast Host Find Us Online Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: instagram.com/ecommercefastlane Email: steve@ecommercefastlane.com

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey—from eBay Power Seller shipping products myself to Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with the teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt &amp; Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building and scaling my own businesses taught me what actually works when your money and reputation are on the line. That combination—insider access plus real operator experience—gives you a perspective you won't find anywhere else.

Since 2016, eCommerce Fastlane has delivered over 420 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I sit down with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll discover how to leverage emerging tech without losing what makes your brand unique, and you'll hear real founder stories—including lessons from my own journey and insights from 400+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join 30,000+ merchants in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com

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New Strategies For Maximizing Shopify AOV With Product Protection Services

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