Alexandra Watkins, author of "Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback" talks with Nir Eyal
Get Alexandra's book here: http://amzn.to/2gVOgiu
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/