No BS Mastery Podcast

Picking a specific audience to speak to is a fast track to being seen as an expert. 

Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.

We've been talking about how to be seen as an expert by your prospects and clients — even before you’ve built authority online. In this episode, I’m talking about niching. I’ll explain what it really means and share the biggest mistake I see people make.

Tune into this episode to hear:

• The best time (and the worst time) to commit to a niche
• How to pick a niche (the No BS way)
• Why having a niche helps you build authority fast
• How a niche helps you stand out to prospects

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

When you sell anything creative, a client is hiring you to create something custom and new for them, that  they’re going to love and that will help them get closer to their goals.

We are asking people to give us their hard-earned cash and trust us. Trust that we're going to show up and do an amazing job. Trust that we’re going to deliver something of value.  That's quite a promise.

It's no wonder that prospects are scared about taking a leap of faith and spending large sums of money on hiring us.

So how do they end up trusting us enough to buy?

Tune into this episode to hear:

• What helps clients trust in your expertise
• How to take control of sales conversations with confidence and clarity
• The exact framework I teach to turn six-month projects into two-day intensives (without sacrificing quality)
• Real-life stories of businesses that transformed by tightening their process.

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Wouldn't you love to be seen as an authority figure, a respected expert professional who always has a list of prospects ready to pay the prices that you charge?

This is one of the most common things that we hear from people who join our program, No BS Agency Mastery.  

When people don't view you as the expert that you are, you run into all kinds of trouble running your business. Bargaining with people who can’t or don't want to pay what you charge. Clients questioning and pushing back on your work, making projects take twice as long. And struggling to close clients in the first place. It can be incredibly demoralizing and frustrating.

When you think of authority, you might envision someone with a large platform, people with books, speaking engagements, podcasts, tons of followers online. But you don’t have to wait until you’ve built an authority machine out in the world to get the respect–and the pay–that your expertise deserves.

This month, I’ll be sharing strategies that you can implement right now to start building your authority and ability to command the prices you want and run projects that don’t go out of scope and drain your energy and profit.

Tune into this episode to hear:

• How the traditional proposal process undermines your authority with clients
• How the lead product strategy transforms how clients view and value your work—before they hire you.
• How I turned a $2,000 logo request into a $20,000 rebranding project by showing up as the expert.

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Sarah Noel Block has been thriving inside the Mastery community, implementing our model in her marketing business — showing everyone that even though the model was designed with one to two person branding agencies in mind, the principles can apply to any creative services business.

In this episode, Sarah shares one strategy in particular that anyone could use to support their business: Online Events. Sarah is a master at using online events to bring people into her world, make connections, and generate quality leads. And she tells us how she does it.

Sarah Noel Block has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and features in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. She's like that favorite teacher who makes learning fun and impactful.

Tune into this episode to hear:

• What builds authentic relationships
• The tools Sarah uses to bring participants to her events
• How to borrow audiences through collaboration to build your network
• How Sarah finds the spaces where her dream clients are
• How to move from event participant, to prospect, to sale

Learn more about Sarah Noel Block:

• Tiny Marketing
• The Tiny Marketing Show
• Connect on LinkedIn
• Upcoming Events

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Have you ever missed out on an opportunity because you were scared to take the risk?

We’ve all let chances slip by because of fear at one time or another. Maybe you’ve avoided trying something new or making an investment in your business because you just couldn’t be sure it would work out so why take the risk?

In the last two episodes, I talked about how investing in your business has the best possible ROI you will ever get, and how to break free of your fears around money. 

In this episode, let’s talk about how to stop letting fear control your decisions, so that you can take smart, calculated risks that will actually move the needle forward in your business.

Tune into this episode to hear:

• What is not an option if you want your business to grow
• The four steps to taking a thoughtful, calculated risk
• The value in investments that seem like a failure or a flop
• What happens when you take calculated risks

Mentioned:

• Shoe Dog: A Memoir by the Creator of Nike, Phil Knight

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

If you had $20,000 to invest today, would you put it in the stock market or into your own business?

One of these options could give you a 47% ROI in 5 years, but the other could give you over 1000% ROI. So which option would you choose?

For years, I thought the stock market was the gold standard for building wealth. Until I realized I was sitting on a gold mine of ROI potential: my business. 

In the previous episode, I talked about the insecurity, scarcity, and fear that a lot of us feel around money and how simply making more money isn’t what’s going to eliminate that fear. What changes the game is building competence and confidence in your ability to consistently generate money, regardless of the current situation.

To gain that confidence, you have to make investments in yourself and your business.

In this episode, let’s talk about what it really means to invest in yourself and your business..

Tune into this episode to hear:

• How the math works: comparing investing in the stock market and investing in your business 
• How investments in your business compounds in value over time
• The mindset shift you need to make about spending money on your business
• The only “sure thing” investment there really ever is

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Do you worry about money? Are you scared because you don’t have enough? Or maybe you have enough right now but you’re waiting for the other shoe to drop and wipe out that stability?

The majority of the people I talk to have been there or are there. And I’ve been there too. I’ve been scared with $40,000 in debt and I’ve been scared with $40,000 in the bank and clients rolling in. 

Everybody who works for themselves feels this way at some point and today, I want to talk about why we feel that anxiety and how to free ourselves from that feeling.

Tune into this episode to hear:

• Why your fear can’t be solved by having a certain amount of money in the bank
• The best way to beat anxiety about your finances
• The right way to invest in yourself
• Why I don’t subscribe to the belief that having no debt is the goal 
• How I invest in my skills and personal development to benefit my business

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

How are you going to make this your best year yet?

Every year inside No BS Agencies Mastery, I lead a two-day planning workshop for our students. 

If you want to have your best year yet, it’s vital that you envision not only the big picture, but what steps it will take to achieve it.

Today, I’m sharing my vision and planning process, from soup to nuts.

Tune into this episode to hear:

• Our approach to identifying “accomplishments” 
• Two exercises to help you get your big dreams onto the page
• How to identify the obstacles and opportunities in your plan
• The “Freedom Finder” and why this is crucial
• What actually helps you go from your big goal to an action plan 

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

I was recently a guest on Sara Chambers’s fabulous podcast, Chicks Who Give a Hoot and I loved our conversation. We chatted a lot about Mastery, her experience in it, and talked about other people’s experiences as well. Plus we dug into mindset shifts we’ve both needed to make to be successful in our businesses and lots more.

I wanted to share that conversation here on my feed. I hope you enjoy it and do check out Chicks Who Give a Hoot!

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Almost all of us have worked for a crappy boss at some point. And even though you have your own business now, you might still be working for one. 

Getting away from bad bosses may be one of the reasons you started your own business in the first place. But it is all too easy to end up treating ourselves horribly.

So to close out 2024, I want to talk about how to be a great boss to yourself so you can have the freedom and ease you set out to find.

Tune into this episode to hear:

• How old habits and short-term thinking keep us stuck and burned out
• One thing we really need from a good boss (and how to give that to ourselves)
• How to keep yourself accountable even when things aren’t going exactly to plan
• How a great boss deals with mistakes
• Why making time for continuous learning and development is related to being a great boss

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com