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When Aliza Licht (aka DKNY PR GIRL) left Donna Karan after 17 years, she was simply known as Aliza from DKNY. With no title to fall back on, Aliza knew she had to figure out who she was now and reshape her own narrative.

Aliza’s journey in self-reflection led to her writing her second book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. By retelling her journey, Aliza shows readers how she rebranded herself and took control of her own story. Aliza believes that every individual is responsible for taking an active role in their own brand in today's ever-changing, noisy world. For Aliza’s full back story, be sure to revisit her first guest appearance on Superwomen.

Thanks for listening! 

Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

Follow Superwomen on Instagram.

Guest Website:

⁠alizalicht.com⁠

Social Media:

Instagram: ⁠@alizalichtxo⁠

Twitter: ⁠@AlizaLicht⁠

LinkedIn: ⁠@AlizaLicht⁠

TikTok: ⁠@alizalichtxo⁠

Big Ideas:

-Questions to consider when thinking about your personal brand

-How to talk about yourself without bragging

-Individualized advice for Gen X, Millennials, and Gen Z for building a brand

Links:

Market Yourself: Aliza Licht of Leave Your Mark- Aliza’s first guest appearance on Superwomen

On Brand Book

On Brand Reading Companion

Leave Your Mark: Podcast

Leaving Their Mark LinkedIn List

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